Tag Archives: Legalese

9 Tips from a Trade Mark Pro – Enhance and Protect Your Name or Brand

By Stephan Viollier – Intellectual property lawyer at Legalese A simple word or image can trigger a host of sounds, emotions, memories and meanings. What comes to mind when you think of Apple, Glastonbury, Netflix, Nike, PlayStation, Chanel, Alexander McQueen, Harley-Davidson, GoPro or Ray-Ban? Each word communicates different images, feelings and stories, through a simple […]