3-Step marketing toolkit for regulated industries
Marketing professionals have always been creative problem solvers, and these skills need to be ramped up when operating in regulated industries such as pharmaceuticals, healthcare, finance, insurance and hospitality.
Stringent laws and regulations, not to mention lengthy approval processes, can seem like too many obstacles in the way of highly effective creative communication campaigns.
“Marketing in regulated industries shouldn’t feel stifled by rules and processes,” said Desirée Gullan, Executive Creative Director of G&G Digital. “It’s an opportunity to flex your creative problem-solving skills in a smart and disciplined manner.”
Here are three steps to help you reach your audience in regulated industries.
1. Plan ahead
Due to long approval processes and other due diligence matt...