Wednesday, November 27African Digital Business Magazine

Tag: marketing

12Jul By AfricaBusiness.comNo Comments
African News, Nigeria News

DRIVING MONETISATION OF SERVICES IN A FAST CHANGING MARKET. Nigeria Africa Com 26-27 September 2012

Nigeria Africa Com 26-27 September 2012 Eko Hotel & Suite, Victoria Island, Lagos, Nigeria http://www.comworldseries.com/nigeria Join the debate on twitter using #NigeriaCom Join our group on LinkedIn: Nigeria Com DRIVING MONETISATION OF SERVICES IN A FAST CHANGING MARKET   Nigeria Com “is the only forum that brings together all stakeholders in the telecoms industry” as described by attendees in 2011. This year’s event is taking place at the Eko Hotel in Lagos on the 26-27 of September. Join us for 2 days of strategic and innovative presentations, panel sessions and interactive debates. If you attend Nigeria Com you will meet and network with the entire Nigerian digital ecosystem which now includes; successful OTT players, innovative app developers, popular social me...
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10Jul By AfricaBusiness.comNo Comments
African News

7 simple ways to make your email marketing stand out from the crowd

  By Chemory Gunko In our cluttered and busy media world, merely having an email address or cellphone number is an invitation to get bombarded by marketing nowadays. So, just how do you cut through the clutter and make your email is the one that jumps up and grabs attention? You have 3 seconds – if that – to grab your reader’s attention, and the most important tools in your arsenal are your subject line and page title tag. Let’s begin with the title tag. 1. Your page title tag Often overlooked, and usually defaulted to Untitled Document, your page title tag is the piece of text that shows in the tab of your browser window when the document is viewed online, and most importantly, is the text that is picked and displayed when the little notification box pops up to tell yo...
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10Jul By AfricaBusiness.comNo Comments
African News

South Africa: AAD2012 offers an extraordinary branding opportunity to local companies

  Africa Aerospace and Defence 2012 (AAD2012) is the largest defence and aviation showcase ever to be held on the African continent, with thousands of people expected to attend the five day exhibition from 19 to 23 September 2012, at the Air Force Base Waterkloof. Exhibition space is already sold out, but there are still numerous sponsorship opportunities available. “The last event, AAD2010, attracted 93 000 people at Air Force Base Ysterplaat,” says Vhongani Shumba, Marketing and PR manager for AAD2012. “AAD2012 has moved back to Waterkloof after the base’s renovation and upgrade, and we will make the best possible use of the much bigger space here. “The increased exhibition space indoors and outdoors is already completely sold out, which gives an indication of the high esteem i...
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9Jul By AfricaBusiness.comNo Comments
African News

Yet Another Recognition: Dr. Naseer Homoud Among Top 100 in Construction Sector of the Arab World

Recognizing immense standing in the construction and real estate sector, Dr. Naseer Homoud, a renowned philanthropist and business leader, has been placed at 84th position of 100 Most Powerful in Gulf Construction as unveiled by Construction Week’s annual Power 100 listing. Doha, Qatar, July 09, 2012 --(PR.com)-- Being part of the List, Dr Naseer Homoud rubs shoulders with giants of the construction and real estate industry including Bakr Bin Ladin, chairman of the Saudi Bin Ladin Group (SBG), Said T. Khoury, chairman and president of Consolidated Contractors Company (CCC), and the Arabtec chairman Riad Kamal. Dr. Homoud was recently ranked at 53rd position among the 500 most powerful Arabs from the globe. The list, better known as the Arabian Business Power List features Arabs living in 3...
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5Jul By AfricaBusiness.comNo Comments
African News

IBM Supports Accelerated Adoption of Technology in Tanzania

  DAR ES SALAAM, Tanzania, July, 2012 /PRNewswire/ -- IBM (NYSE: IBM) today (July 4) signed a collaboration agreement with the Tanzanian Ministry of Communication, Science and Technology to help accelerate the adoption of technology as part of Tanzania's ongoing development and strategy to increase its competitiveness in East Africa. (Logo: http://photos.prnewswire.com/prnh/20090416/IBMLOGO ) IBM will work with the Tanzanian Government to help achieve its vision of becoming a hub for trade in the wider East Africa region and to enhance sustainable economic development as outlined in the Tanzania National ICT Policy. "This agreement supports the goals of the National ICT Commission to use innovative technologies and approaches to transform our infrastructures, build national data...
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30Jun By AfricaBusiness.comNo Comments
African News, South Africa News

SA’s Top Restaurant Brands

Spur has been identified as SA’s leading restaurant brand, according to the results of a survey conducted by Acentric Marketing Research. The survey was conducted in the first quarter of 2012 and included 21 restaurant-chain brands. The survey was conducted amongst a scientifically selected sample of 364 online panelists, and has a margin of error of 5.2% (see technical note). In total, 21 restaurant brands were ranked according to the ABM (Acentric Brand Model) Index. The top five most powerful brands were identified as: Spur with the largest ABM index score of 15%, closely followed by KFC (14%), Mug & Bean (12%), McDonalds (9%) and Woolworths (8%). “The ABM Index is a proven index of brand equity, which strongly correlates with market share (0.9 correlation). The ABM Index in essence...
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