measure Archives - AfricaBusiness.com

17Nov

By Africa BusinessNo Comments

Frost & Sullivan Awards Invensys Operations Management for Growth Leadership in the South African ACS Market

Diversified product portfolio, focused innovation and exceptional customer service underpin continuous growth CAPE TOWN, Africa, Nov., 2012 /PRNewswire/ -- Based on its recent analysis of the Automation and Control Solution (ACS) market in South Africa, Frost & Sullivan recognises Invensys Operations Management Southern Africa with the coveted 2012 South African Growth Leadership Award. "In a market facing increasingly intense competition, Invensys Operations Management Southern Africa has continued to register strong growth," noted Frost & Sullivan's Automation & Electronics Team Leader, James Maposa. "An innovative and diversified product portfolio, strategic partnering and exceptional customer service and support have enabled the company to maintain its pos...

10Nov

By Africa BusinessNo Comments

African News, Morocco News

IBM Develops Plan to Help Moroccan Farmers Boost Skills, Production

RABAT, Morocco, Nov., 2012 /PRNewswire/ -- IBM (NYSE: IBM) experts participating in the company's pro bono Corporate Service Corps program have recommended a strategy to lift the productivity of Moroccan farmers. (Logo: http://photos.prnewswire.com/prnh/20090416/IBMLOGO) The plan focuses on improving coordination between the country's Ministry of Agriculture and the farming community, as well as improve internal coordination within the ministry. Closer ties with farmers will enable the ministry to provide more timely advisories, training, and research results -- enabling farmers to modernize work techniques and improve their production quality and quantity. The nine-member IBM team, comprising members who hail from five countries, presented recommendations on a varie...

7Nov

By Africa BusinessNo Comments

African News

Frost & Sullivan Award Recognises 1Stream’s Exceptional Entrepreneurship

Year-on-year growth exceeding 100% in 2011 caps company's stellar performance CAPE TOWN, South Africa, Nov. 7, 2012 /PRNewswire/ -- Based on its recent analysis of the hosted contact centre market, Frost & Sullivan recognises 1Stream with the South African Entrepreneurial Company of the Year Award. Since its inception in 2008, 1Stream has managed to grow its business phenomenally in response to the strengthening demand for hosted contact centre solutions. The company has witnessed exceptionally strong growth in the last year, with year-on-year growth exceeding 100%. 1Stream boasts a client list including multinational companies such as wonga.com and Bloomberg. Undoubtedly, the most important milestone achieved by 1Stream was the signing of a deal in October 2010 ...

3Nov

By Africa BusinessNo Comments

African News

IST Research Deploys Crowdsourcing Technology to Colombia & Zambia

Engaging Populations Utilizing Indigenous Communications Technology Fredericksburg, VA, November, 2012 --(PR.com)-- IST Research has developed novel approaches to collecting highly structured data from indigenous populations in the most austere locations around the globe. The IST Research Data Collection Environment includes new technology development and social engineering efforts necessary to effectively engage populations in information sharing campaigns. IST Research has recently deployed its Data Collection Environment (DCE) to both Colombia & Zambia with the intent of engaging and collecting data from the local residents in these countries using the technology with which they are most familiar. The system was designed to seamlessly launch collection tools...

23Oct

By Africa BusinessNo Comments

African News, South Africa News

How to measure the success of your direct marketing campaign

By Tony Sham Measuring the success of direct marketing campaigns (Microsoft Word) In a world of fan bases, follows and likes, the rules and measurements of direct marketing have changed considerably. So, what are the benchmarks against which you can measure the success of a direct marketing campaign in the current media landscape? Going back a few years, it was a given that you would measure the success or failure of a marketing campaign by the resulting sales that were made. Today however, the game has changed, and if your measurement criteria are based on sales then you’re missing an important point:direct marketing is also about building relationships with your current and future clients. Immediate and future needs Unlike tra...