It’s About The Business, Not The Box — Tips For How To Sell More Effectively To Graphic Arts Customers
Ben Gossage, is the Sales and Marketing Director, Canon Central and North Africa.
For every business in every industry, the future is uncertain. At times like this it’s tempting to do nothing and wait for circumstances to become clearer. Tempting, but dangerous, because you need to explore new revenue opportunities, to widen your customer base and spread the risk.
If you’re a reseller considering how to grow, small- to medium-sized print service providers (PSPs) are worth a serious look if you have the right digital print technology portfolio to meet their expectations. That means fast production speeds, flexible media handling and superior quality output, because this sector is dealing with dynamic, challenging market conditions.
But if the professional ‘graphic arts’ sector is new to ...