Thursday, November 21African Digital Business Magazine

Tag: retail business

14Oct By Africa BusinessNo Comments
Business, South Africa News

3 strategies to maximise your Return On Ad Spend this retail season

Use first-party data to get personal in all the right ways, says Flow founder South Africa’s year-end retail season has officially kicked off, and with Black Friday, the December holidays, and Back to School campaigns around the corner, brands are under pressure to cut through the digital noise. As global giants with enormous advertising budgets expand into the local market, it’s clear that old marketing strategies won’t cut it anymore. To stay competitive, local brands need to turn to a powerful tool – one that’s already at their fingertips, according to Daniel Levy, Co-Founder of ad and data-tech platform Flow. “When it comes to connecting directly with your customers,” he says, “first-party data is the biggest weapon in your arsenal.” What is first-party data and why is it gold? F...
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9Sep By Jamie AnnNo Comments
Business

Five Business Strategies a Retail Business Needs to Stay on Top

The current COVID-19 pandemic has led to a massive economic disruption that has affected the performance of various businesses. As a retailer, you want to maintain steady production to meet the market demand while maximizing profits and minimizing cost. With the many health regulations to meet and the prevailing economic downturn, expenditures might become higher while income is lower. You, therefore, need to come up with effective strategies that will grow your business through the exploitation of unique but sure opportunities. You should optimize these strategies to survive the toughest competition and thrive in the market. 1. Provide excellent customer support Your customer support team interacts with the customers first-hand hence needs to have the best public relations skills to know...
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