Technology has disrupted many aspects of traditional life. When you are sitting at dinner and seeing a couple going out on a “first date”, consider that this may be their first in-person date and that they have been interacting (dating) online for months. According to global data and business intelligence platform, Statista, the number of online dating users in South Africa is expected to reach 6.7 million users by 2028. The report adds that the current user penetration rate of dating websites is believed to be 8.0% and may increase to 10.4% by 2028.