Tag: South African businesses

THE RISE OF FINTECH INNOVATION IN SA: GOING BEYOND PAYMENTS TO TRANSFORM ACCESS AND OPPORTUNITIES FOR STARTUPS

The piece, “The Rise of Fintech Innovation in SA: Going Beyond Payments to Transform Access and Opportunities for Startups,” discusses how fintech solutions have revolutionized how these businesses operate, providing access to affordable financial services, business management tools, and support.
This article offers valuable insights into the growing fintech ecosystem in South Africa and its potential to drive economic growth.

Embracing the entrepreneurial mindset: Lessons from the trenches

South Africa has seen a surge in entrepreneurial ambition, with more than half of the country’s youth showing interest in starting their own businesses despite the challenges in accessing funding and resources. Daniel Levy, Co-Founder and Co-CEO of Flow, understands these hurdles first-hand.
In his latest piece, “Embracing the Entrepreneurial Mindset: Lessons from the Trenches,” he shares five lessons from his journey as an entrepreneur, offering insights on how to cultivate the mindset needed to navigate unpredictable markets and build lasting success.

Beyond metrics: Trust is crucial to brand building

Vanity metrics aside, trust plays a vital role in the longevity of global brands; with key players such as Google, Coca-Cola, and Apple – which are known for their iconic logos and substantial market shares – focused heavily on continuously building consumer trust. Ivie Media’s partnership with Tractor Outdoor and Lula highlights this approach, providing SMEs with opportunities to boost their visibility and achieve long-term growth. Amid economic challenges, marketing leaders must balance short-term performance with long-term brand building to secure sustainable success.