Sunday, November 24African Digital Business Magazine

Tag: success

African News, Democratic Republic of the Congo

Democratic Republic of Congo: ICT4Gov Project Uses Participatory Budgeting and Telecommunications to Build Transparency and Accountability

  Synopsis Project feedback mechanisms driven by participatory budgeting and new innovations in information communication technology are working to successfully build transparency, increase accountability and overcome a long history of mistrust in the Democratic Republic of Congo's South Kivu Province. Challenge Following decades of colonial rule, conflict upon conflict, mismanagement, and internal corruption, the Democratic Republic of Congo's national government was left with limited institutional capacity to provide effective services at the local level. This limited capacity has often prompted citizens' groups to view the central government as illegitimate, rent-seeking authorities uninterested in ensuring that resources filter down from the capital to far flung pr...
African News

Orange Business Services appoints new General Manager in Middle East & Africa

  Orange Business Services appoints new General Manager (.pdf Acrobat Reader)   priority on banking & finance, oil & gas and smart cities sectors   Orange Business Services, the business services arm of France Telecom-Orange and one of the Middle East’s major ICT employers, has appointed Jean-Luc Lasnier as the new General Manager for the Middle East & Africa (MEA) region. His new mandate is to build on the recent momentum in the region, with a specific focus on strategic markets, including the United Arab Emirates (UAE) and Saudi Arabia in the Gulf Cooperation Council (GCC), alongside Morocco, Sub Saharan Africa and Turkey in the wider region. The key sectors for Orange in MEA include banking & finance, oil & gas and smart cities.   “Strong...
African News, Ethiopia News

The 5th African Private Sector Forum gets underway under the theme “The Role of Private Sector in Promoting Investment and Agro-Industry in Africa”

ADDIS ABABA, Ethiopia, November 6, 2012/African Press Organization (APO)/ – The 3 day 5th African Private Sector Forum was launched today in Abidjan, Cote d’Ivoire with strategic aims to promote investment and trade through partnerships and joint ventures between the African Union Commission’s (AUC) Member States, the Middle East and the world at large in key sectors such as infrastructure development, transportation, telecommunication amongst others. Held under the theme “The Role of Private Sector in Promoting Investment and Agro-Industry in Africa”, the annual Forum will bring the African and Arab business communities on one platform to explore business opportunities, focusing primarily on how the private sector actors from both regions can forge sustainable partnerships with a v...
African News, Nigeria News, South Africa News

Having cracked the feature phone challenge, 2go heads for smartphones

  Mobile social network 2go is extending its successful feature phone app to smartphones, while growing its team of software developers and support staff. 2go currently has over 10 million active users who send more than 6 billion messages a month, mostly on lower-end feature phones in Nigeria and South Africa. “Feature phones have been an incredibly successful platform for us and will continue to be so for the next few years at least,” says Alan Wolff, who founded 2go with fellow student Ashley Peter while still at university. “Research firms such as Informa indicate that by 2015 there will still be 5.6 feature phones in the African market for every one smartphone. But now is the right time to start extending to iOS, Blackberry and Android platforms as well.” The secret to 2go...
African News

Airtel Nigeria appoints Segun Ogunsanya as Chief Executive Officer

  Segun Ogunsanya will be responsible for defining and delivering the business strategy and providing overall leadership for Airtel Nigeria LAGOS, Nigeria, November, 2012/African Press Organization (APO)/ – Bharti Airtel (http://www.airtel.com), a leading global telecommunications services provider with operations in 20 countries across Asia and Africa, today announced the appointment of Segun Ogunsanya as the Chief Executive Officer of Airtel Networks Ltd, Nigeria (“Airtel Nigeria”). Logo: http://www.photos.apo-opa.com/plog-content/images/apo/logos/airtel.jpg Mr. Ogunsanya, who will be responsible for defining and delivering the business strategy and providing overall leadership for Airtel Nigeria, will report to Manoj Kohli, CEO (International) and Joint MD, Bharti A...
African News

Bunna International Bank Partners With Finacle From Infosys for Banking Transformation

  ADDIS ABABA, Ethiopia and BANGALORE, India, November 1, 2012/PRNewswire-FirstCall via African Press Organization (APO)/ — New Core Banking Solution to Improve Customer Service and Operational Efficiency Bunna International Bank, a leading player in the Ethiopian market, today announced the selection of Finacle[TM] core banking solution [http://www.infosys.com/finacle ] from Infosys for its transformation journey. Finacle will enable the bank to integrate its front and back office operations and deploy a state-of-the-art loan origination system. This will include automating the credit check and loan approval processes for risk-free and efficient loan disbursals. This transformation will help Bunna improve the overall banking experience for its customers. Finacle will also comp...
African News, South Africa News

How to measure the success of your direct marketing campaign

  By Tony Sham Measuring the success of direct marketing campaigns (Microsoft Word)   In a world of fan bases, follows and likes, the rules and measurements of direct marketing have changed considerably. So, what are the benchmarks against which you can measure the success of a direct marketing campaign in the current media landscape?   Going back a few years, it was a given that you would measure the success or failure of a marketing campaign by the resulting sales that were made.   Today however, the game has changed, and if your measurement criteria are based on sales then you’re missing an important point:direct marketing is also about building relationships with your current and future clients. Immediate and future needs   Unlike tra...