AppsFlyer gives Insight into Global E-Commerce Trends for 2023
By Sue Azari - E-Commerce Lead at AppsFlyer
It is no secret that over the past few years the e-commerce industry has been constantly and rapidly evolving, with COVID-19 playing a significant role. Many retailers have experienced highs as a result of the pandemic, with consumers taking advantage of the convenience of shopping for pretty much anything right from the comfort of their living room; whilst others such as offline retailers suffered, due to their lack of a digital footprint when lockdown was introduced.
Judging by recent trends, global retail e-commerce sales will continue to soar in 2023, showcasing the adaptability of e-commerce, which has gone through tremendous change over the past 30 years.
As we look ahead to 2023, and the challenges e-commerce retailers have faced post p...