Having cracked the feature phone challenge, 2go heads for smartphones
Mobile social network 2go is extending its successful feature phone app to smartphones, while growing its team of software developers and support staff.
2go currently has over 10 million active users who send more than 6 billion messages a month, mostly on lower-end feature phones in Nigeria and South Africa. “Feature phones have been an incredibly successful platform for us and will continue to be so for the next few years at least,” says Alan Wolff, who founded 2go with fellow student Ashley Peter while still at university. “Research firms such as Informa indicate that by 2015 there will still be 5.6 feature phones in the African market for every one smartphone. But now is the right time to start extending to iOS, Blackberry and Android platforms as well.”
The secret to 2go...
