AI-fuelled retail media opens new frontier in performance marketing for South African brands

AI-driven retail media is transforming performance marketing for South African brands. As ecommerce platforms like Takealot, Checkers Sixty60, Makro, and Woolworths invest in retail media, brands gain powerful opportunities to reach high-intent shoppers with personalised, measurable, and data-driven campaigns. AI enhances targeting, product recommendations, and closed-loop reporting, making retail media the next big growth frontier.