Thursday, November 28African Digital Business Magazine

Business

Business

What African companies “need to look like” today to raise $50m+
Business, Main

What African companies “need to look like” today to raise $50m+

By Risana Zitha, Managing Director and Head of Africa at DAI Magister Prior to 2022, African growth companies had begun raising $50m+ equity rounds regularly for the first time in history, mainly in fintech but increasingly in sectors such as logistics, education, and healthcare. Since the market downturn, those large rounds have slowed to a trickle, even though today there are more African companies than ever before who are truly “eligible” to raise that kind of capital. This growing cohort, alongside a larger group aiming to raise rounds in excess of $25 million, share the common question, “what will I need to look like now to aspire to raise that kind of funding to continue growing?”. The question is even more pressing today since many successful businesses have already raised interna...
Ken Sharpe’s Vision: Paving the Way for Zimbabwe’s Economic Renaissance
Business, Zimbabwe News

Ken Sharpe’s Vision: Paving the Way for Zimbabwe’s Economic Renaissance

Ken Sharpe's achievements as a visionary CEO extend far beyond the awards and accolades he has earned. At the heart of his journey lies a deep commitment to Zimbabwe's economic renaissance. As the CEO of WestProp, Sharpe is leading the charge in transforming the nation's landscape and promoting sustainable development. We sat down with Mr Sharpe where he shared his vision for Zimbabwe's economic resurgence and how his innovative strategies are propelling the country forward. For Sharpe, the recent recognition as Africa's Most Innovative CEO and the Best African Organization of the Year at the African Achievers Awards is not just a personal triumph but an opportunity to showcase the potential of Zimbabwe. "These awards are really about us as a people because Zimbabweans have been recogn...
Business

PR Still Remains Relevant in a Digital World

Lola Lazarus, Managing Member: Bullion PR & Communication Since the dawn of the Fourth Industrial Revolution in 2015, digitalisation has grown to be one of the most powerful platforms for companies to do business. You are effectively losing business if you do not have an attractive and informative website. The influence of digitalisation has also spread into marketing. Digital channels, specifically social media platforms, have become significant tools that businesses are leveraging to market their products and services. However, while social media has plenty of advantages, and there is a natural gravitation towards platforms such as Instagram, I feel that good old-fashioned PR still remains relevant in a digital world. The case for social media Social media has grown significantl...
Business, South Africa News

Why you shouldn’t only be thinking ROI

By Arjen de Bruin, Managing Director at OIM Consulting  In its most literal sense, ROI – or return on investment – is a profitability metric that refers to the business value derived from spend. It involves dividing an investment’s profit by its cost and is generally expressed as a percentage. So, if my ROI is 1:20, it essentially means that for every rand I spent, I received R20 in profit; also known as a hella good investment! In theory, ROI could also include those metrics that are often less tangible and harder to quantify, such as value or benefit creation, which may or may not have a rands-and-cents figure attached to it. The challenge is that – in a behavioural change context – it is not always that easy to quantify these benefits without a clear framework in place, and so we all...
New AppsFlyer Report Reveals eCommerce App Industry’s Resilience as Marketing Spend for Attracting New Shoppers to Apps Approaches $5 Billion
Business, Main

New AppsFlyer Report Reveals eCommerce App Industry’s Resilience as Marketing Spend for Attracting New Shoppers to Apps Approaches $5 Billion

Despite 25% plunge in spending in 2022 amid economic downturn, AppsFlyer’s 2023 State of eCommerce report showcases some positive retail global trends in a shifting economic landscape  AppsFlyer today released the 2023 edition of its State of eCommerce App Marketing report, an in-depth look at key global industry trends to guide retail marketers in building a mobile-first experience that drives engagement and sales for the second half of 2023, especially during the peak holiday season. While retail marketers continue operating in an uncertain economic landscape, last year’s Q4 holiday shopping season, which saw more in-app purchases by consumers compared to Q4 in 2021, should provide a glimmer of hope. Consumer spending on shopping apps climbed 37% in Q4 2022 compared to Q3 2022, 30% hig...
The Travel Corporation Releases 2022 Impact Report, highlighting advancements on climate action
Business

The Travel Corporation Releases 2022 Impact Report, highlighting advancements on climate action

TTC’s second annual Impact Report showcases positive impacts and progress against the group’s 11 sustainability goals, anchored to the United Nations Global Goals The Travel Corporation, (TTC,) a family of 40 award-winning travel brands, has released its second annual Impact Report, sharing progress against the group’s five-year sustainability strategy How We Tread Right (HWTR), launched in September 2020. HWTR's 11 sustainability goals are anchored to the United Nations Global Goals, in an effort to advance the shared mission to MAKE TRAVEL MATTER® by travel brands including Trafalgar, Contiki, Uniworld Boutique River Cruises, Insight Vacations, Red Carnation Hotels, and more. One of the most notable achievements since the launch of HWTR is the replacement of TTC’s goal to become carbo...
Virgin Atlantic Appoints Marc Harding As South Africa Country Manager
African News, Business, South Africa News

Virgin Atlantic Appoints Marc Harding As South Africa Country Manager

Virgin Atlantic is delighted to announce the appointment of Marc Harding as Country Manager for South Africa. Marc joined Virgin Atlantic 23 years ago and held various roles in the operations and commercial departments across Johannesburg and Cape Town. For 13 years, Marc's core position has been part of the commercial team from Account Manager to Sales Manager, leading the South African Sales team, focussing on customers, driving and delivering revenue, leading to his new appointment. Marc's passion and commitment to Virgin Atlantic over the past 23 years have been made evident by the numerous accolades and awards from trade partners and within the business, with a career highlight as Global Sales Person of the Year in 2019. Earlier this year, Liezl Gericke was appointed Head of Interna...
Business, Main, South Africa News

Positivity lies on a foundation of sustainability

Sustainability is more than a box to tick, it is the foundation of a more positive and economically inclusive future for South Africa, says Jonas Bogoshi, Chief Executive Officer at BCX. Sustainability has become the foundation for business growth and economic prosperity. The World Bank believes that organisations focusing on sustainability through measurable objectives and aligned environmental, social and governance (ESG) goals can change the wealth of a nation. Investopedia believes it is a route organisation can take to improve their own long-term viability while improving their investment profile and making a measurable contribution to society. And the Green Business Bureau, along with McKinsey, believe that achieving the objectives of a sustainable business is challenging, but has t...
Business, Main

Challenges in protecting and enforcing Intellectual Property in the African continent

By Daniel Anti, Bird & Bird daniel.anti@twobirds.com In this article we consider some of the challenges brands and individuals face in the protection and enforcement of their Intellectual Property (IP) in Africa. Here are some for consideration: Convoluted network of legal frameworks and lack of harmonization in IP laws and practice Currently there is no single uniform IP system or laws across the continent. There have been efforts to harmonise IP practices regionally through organisations such as the African Regional Intellectual Property Organization (ARIPO) and the African Intellectual Property Organization (OAPI). A number of countries are also signed up to international treaties, systems and agreements which provide for rules on IP rights such as the TRIPS Agreement o...
Business, Main

The Importance of Intellectual Property for The African Continent & Why Brands Should Be Paying Attention

By Daniel Anti, Bird & Bird daniel.anti@twobirds.com There’s no doubt that Intellectual Property (IP) is a key driver in the promotion and creation of innovation, economic growth and, some might argue, a ‘better world’. For the continent of Africa, there has for a time now been (and no doubt we will continue to see) a sharp surge in technological advancement and economic transformation which has led to and resulted from the creation of IP. Whilst the continent itself consists of a vast number of countries, and there are individual and specific considerations (political, systematic, historical and other wise) for each of them which should never be ignored, the innovation trend nonetheless taken as a whole is on an upward curve. Brands within Africa and outside of it should conside...