Wednesday, November 27African Digital Business Magazine

Business

Business

Business

3-Step marketing toolkit for regulated industries

Marketing professionals have always been creative problem solvers, and these skills need to be ramped up when operating in regulated industries such as pharmaceuticals, healthcare, finance, insurance and hospitality. Stringent laws and regulations, not to mention lengthy approval processes, can seem like too many obstacles in the way of highly effective creative communication campaigns. “Marketing in regulated industries shouldn’t feel stifled by rules and processes,” said Desirée Gullan, Executive Creative Director of G&G Digital. “It’s an opportunity to flex your creative problem-solving skills in a smart and disciplined manner.” Here are three steps to help you reach your audience in regulated industries. 1. Plan ahead Due to long approval processes and other due diligence matt...
Business, Events, Senegal News

6th SIM Senegal happening on 2-4 November 2021

The Opening Ceremony will feature a keynote speech from His Excellency, Honourable Mr. Macky SALL His Excellency, Honourable Mr. Macky SALL, President of the Republic of Senegal will make a keynote speech at the Opening Ceremony of the 6th Senegal International Mining Conference & Exhibition, in Dakar. The two-day conference will focus on the theme “Promotion and development of Local Content, a lever for the optimization of socio-economic benefits in the extractive sector”, including dedicated sessions of debate.  The first day of SIM Senegal 2021 will bring together expert speakers that will discuss the Sub-regional, regional, and international visions and strategies on the local content, and the business opportunities for local suppliers to access in the extractive sector.  The se...
Business, South Africa News

Creating a disruption-proof supply chain in Africa

The impact of the pandemic on global supply chains has prompted governments around the world to look at ways to fix the broken links. In Africa, the launch of African Continental Free Trade Area (AfCFTA), has provided the continent with new opportunities to strengthen its regional supply chain. Virusha Subban, Head of Indirect Tax at Baker McKenzie in South Africa, explains that there were massive breakages in key links in global supply chains during and after the pandemic, with issues including, among many other things, route congestion and blockages, manufacturing shutdowns, a deficit of skilled labour, a global shortage of key logistics components including shipping containers, a lack of space in warehouses, a spike in transportation costs and substantially increased demand for goods a...
Business, South Africa News, Startups

Creating inclusive workplaces to boost mental health

Zama Zaca, Head of New Business at Tetris South Africa, shares some design tips on how to make workspaces more inclusive and improve employee mental wellness of employees. Mental health has been in the spotlight recently, with people under strain from the ongoing COVID-19 crisis and top athletes opening up about their mental health struggles during prominent international sporting events. These athletes, including gymnast Simone Biles, tennis player Naomi Osaka and others, who are at the pinnacle of their careers, have helped accelerate a trend in mental wellness, shining a light on its importance to a person’s overall wellness and ability to perform. Companies, too, are starting to prioritise workers’ health and wellbeing, as reflected by flexible and accommodating work policies durin...
African News, Business, Kenya News

DPI raises one of the largest Africa funds at US$900m to invest in innovation-led companies

Development Partners International (DPI), a premier investment firm focused on Africa, announced on 4th October that African Development Partners III Fund (ADP III), has exceeded its US$800 million target, and is set to hold a final close at US$900 million, with an additional US$250m of dedicated co-investment capital. This brings a total of US$1.15 billion for investments on the continent. The fundraising establishes ADP III as one of the largest funds dedicated to investing global capital in Africa. ADP III will invest in established and growing companies in industries that benefit from Africa’s fast-growing middle class and the increasing digital transformation of the continent. All investments have the highest standards of impact and environmental, social and governance (“ESG”) work. ...
Business

The production of PET bottles

In every home, office or company one can find at least a couple of PET bottles. They may be filled with water, vinegar or oil. Thus, the production of such bottles should be quick and organised in such a way so as not to generate high costs. Modern machines are necessary here.  The use of PET bottles PET bottles are used in many different branches. We can buy juice, water, drinks, milk, oil, ketchup or spirits in PET bottles. The bottles also enable us to keep cleaning products and household chemicals safe. The production of PET bottles: SMF As already mentioned above, PET bottles have wide applications. Therefore, their production should run quickly and efficiently, hence the need for high quality machines. Such machines are offered by the SMF company, available on the market for ...
Business, South Africa News

The Future of In-Ear Advertising. Has digital killed the radio star?

Did you know that the first radio commercial aired in the USA on 28 August 1922? Now, close to 100 years later, brands are still reaching audiences via this medium.  Digital audio has disrupted the space with a richer, immersive experience. Carla Harrison, Spotify Sales Manager at Ad Dynamo – Africa’s leading media sales house (and Spotify’s exclusive ad sales partner in Africa) – says, “If you think about sound, it’s a sensory experience that impacts your mood and mindset. Brands are now considering this in terms of how and when they target users.” She continues: “Radio remains a popular medium for users, with South African listenership increasing by 11% year-on-year[1]. Brands would be wise to keep radio in their arsenal along with digital audio to ensure 100% share of voice, particula...
Business, Fintech, Interview, South Africa News

PLATFORM BANKING AND OPEN BANKING: why it’s the next big thing for banks and their customers

Incumbent banks are starting to look to “platform banking” to stay relevant and loved by customers. But what is platform banking in the first place? And why is it a good thing for society? Anthony de Gray Birch, co-founder and Chief Operating Officer (COO) of Direct Transact, South Africa’s biggest banking enabler of the past 20 years, explains how the banking business is evolving and how smarter, friendlier digital platforms will change the game for the finance industry and its customers. What is platform banking and how can it change the game for banks? Established banks always run on top of multiple legacy systems that were patched together over the years. In fact, many well-known banks still run on decades-old mainframe technology with near extinct code that is very hard to maintain....
Business, Tech

Redefining digital transformation for the modern work environment

Kriya Govender, CEO of PRP Solutions “Digital transformation” has been a hot topic for company executives for a while, but it failed to gain traction in their businesses.  However, since the onset of the COVID-19 pandemic last year, momentum has shifted with those still undecided about digital transformation and forced many organizations to accelerate their digital transformation strategy. Digital transformation can be daunting for organisations at the best of times. Over the years, it has become a business imperative as companies across most industry sectors, focus on delivering the most value for customers while optimising employee productivity and leveraging modern technologies to improve key business measurements and metrics required to do all this. There is no “one size fits all”...
Business

Ceres invests in a sustainable future by contributing to plastic waste reduction efforts

Johannesburg – Today, Ceres Fruit Juices announced the introduction of an initiative aimed at reducing plastic waste and has invited Craig Foster, award winning producer of the documentary: My Octopus Teacher, to participate in a roundtable highlighting the impact of plastic waste on the marine environment. Plastic waste management is a growing concern across the globe, with plastic drinking straws identified as a major contributor to this problem. Martin Neethling, PepsiCo Sub-Saharan Africa Chief Marketing Officer explains, “A major challenge with plastic straws is that they are too lightweight to make it through the mechanical recycling sorter and therefore difficult to recycle. The only way to tackle this problem is to move away from plastic straws altogether. Hence Ceres’ introducti...