Why the subscription economy is transforming B2B operating models forever
From Hello Fresh to the Spotify, subscription services are now so commonplace they’ve almost become the norm. Subscriptions started life in the media world, with newspaper and magazine subscriptions dating back centuries. But in the last ten years, the subscription business model has exploded in popularity across consumer industries including fashion, food and beauty, creating what has been dubbed, the ‘subscription economy.’ The model, which promotes a more convenient, cheaper way of accessing goods, has revolutionising the way we buy and sell consumer products.
It should be no surprise then, that it’s now transforming B2B operating models. In the last few years, we’ve seen the proliferation of cloud-based ‘anything-as-a-service’ products, paid for on subscription. These new offerings ad...
