Wednesday, November 27African Digital Business Magazine

Tech

Tech

Braintree adds human touch and tech expertise into e-commerce

Backed by 20  years of tech expertise, leading IT solutions provider Braintree has seen their retail turnover increase by 1,200% since launching their e-commerce offering two years ago. With the objective of supporting business professionals in both home and office environments, Braintree brings to the tech e-commerce market over 3 000 premium products across 30 brands, including Dell, HP, Lenovo and Microsoft. Braintree also recently acquired the rights to resell Apple products in South Africa, a move that has enabled them to expand their product range significantly with over 900 Apple products, and an industry shift that sees the end of one company's exclusive distribution rights over the last two decades. “Our focus is on providing a boutique, personalised shopping experience, a wel...
Tech

The Role of eSIM and eUICC in Modern Technology

By Alex Vlasenko The evolution of mobile technology has led to significant advancements in how we connect and interact with our devices. Two of the most transformative developments in this field are the embedded SIM (eSIM) and the embedded Universal Integrated Circuit Card (eUICC). These technologies are revolutionizing the way we manage mobile connectivity, offering greater flexibility, enhanced security, and a more streamlined user experience. Understanding eSIM and eUICC An eSIM is a digital SIM that allows users to activate a cellular plan without having to use a physical SIM card. Unlike traditional SIM cards, eSIMs are embedded directly into devices during manufacturing. This small chip can store multiple network profiles, making it easier to switch between different carriers an...
South Africa News, Tech

POS versus POS: Selecting the right solution is far more complex than chasing the cheapest

By Peter Ludi, Business Development Executive at redPanda Software  A point of sale, commonly referred to as POS, is a vital cornerstone of any retail business, regardless of whether it sells products or services. However, a misunderstanding of the definition of POS sees many small and medium-sized retailers fall into the trap of buying a payment acceptance terminal as opposed to investing in a platform that will future-proof the business and open a host of growth and sales opportunities. Let’s start with a summarised definition of POS. At its simplest, it is the place where a transaction is executed. This can be in-person or online on various channels along the customer journey. A POS is a vital part of the customer journey as it is the crescendo of what has come prior to that point. No...
Tech

NielsenIQ integrates Consumer Panel and Retail measurement data into its NIQ Discover platform – providing clients with a powerful connected user experience

NielsenIQ has integrated consumer panel and retail measurement data into NIQ Discover – enhancing the cloud-based platform’s ability to help brands and retailers differentiate and succeed in a competitive market. High quality consumer panel data brought to life through on-demand technology now live in all 23 NIQ panel markets across North America, Europe, Asia, Pacific, South Africa and Latin America NielsenIQ (NIQ) announced the integration of Consumer Panel and Retail measurement data into its NIQ Discover platform, providing retailers and brands the Full View™ on a single platform. NIQ Discover enhances the client experience by leveraging a new cloud-based architecture and aggregation engine that provides faster data access and greater user flexibility. NIQ's Discover platform fo...
South Africa News, Tech

Security, Ethics and Opportunity – AI in South Africa

Jacques du Bruyn, Managing Director at Flume Digital Marketing Don’t panic – AI isn’t coming for your job. What it is doing is delivering new opportunities, creating new jobs and making work simpler for millions of people. Like the viral quote from Joanna Maciejewska about wanting AI to do the laundry and dishes so she can work on art, rather than having it create art and writing so she can do the housework – which has been interpreted many ways – the opportunity can work both ways. Take the Gap You can work hard to understand how AI operates and get to the front of the Prompt Engineer queue, capitalising on an opportunity to be the person who is able to prompt AI to deliver the specific result – an image, music, video, research or copy – that a client needs. You can also use AI to del...
The critical role of data quality KPIs in driving business success
Tech

The critical role of data quality KPIs in driving business success

By Sean Taylor, Co-Founder & Director at Insight Consulting Data is gold in our increasingly digitised world, just as the value of gold is only realised in the refinement process. Data needs to be refined to unlock its real value. Unrefined data can damage businesses, their competitiveness and ability to capitalise on opportunities. Good quality data, which is refined, can be leveraged to improve competitiveness, decision-making and profitability. The pace at which data is being collected and stored is unprecedented, and this will only continue to accelerate. Modern organisations expect Data to drive innovation, progress and competitiveness, however Data is only as good as its quality.  Poor-quality data can severely damage a business’s ability to make good, informed decisions. This...
Tech

FTTB for the SME: It’s time to step into cost optimisation

Alain Schram, Sales Manager at Vox talks fibre-to-the-business trends and how cost-effective connectivity is reigniting the small to medium enterprise Micro, small and medium sized enterprises (MSMEs) comprise 90% of companies globally, providing 70% of employment and nearly 50% of the global gross domestic product (GDP). They’re the heart of the economy and the pulse of growth within the country, and one of their most important growth factors is connectivity. According to the World Economic Forum, connectivity is a critical component of the small to medium enterprise (SME) success story as it enhances digital knowledge and skills, improves innovation, drives sales and cuts costs. In fact, it was a recent ITU study that found that 1% of mobile broadband penetration increased the GDP of de...
Tech

Data for ransom: Yours

How should organisations respond after their cybersecurity has been compromised and the attackers are now holding their information for ransom? The highest number of data compromises tracked by the Identity Theft Resource Center (ITRC) was 1,860, impacting around 300 million people in 2021. Until 2023. The ITRC tracked 3,205 data compromises affecting 353,027,892 individuals at a 72% increase on 2021’s numbers. The hackers are getting in. Which means companies need a strategy to get them out. As Richard Frost, Head of Consulting at Armata, explains, it is time to pay attention to the ‘what happens next’ part of cybersecurity, giving it the same level of investment as security technology. “Having cyber-insurance or a cyber-warranty in place is a good investment as the policy provider will...
South Africa News, Tech

What South Africans need to know about the TikTok debate

Privacy, data and safety concerns explained As the debate around TikTok continues to unfold, social media users are grappling with the layers of issues surrounding the potential ban of the popular social media app in the United States and other countries. “From national security concerns to data privacy and children’s safety, the implications of greater scrutiny of TikTok, and other social media companies, are just as important in South Africa,” says Carey van Vlaanderen, CEO of ESET Southern Africa. The primary reason behind the U.S. government’s interest in banning TikTok revolves around national security. Lawmakers worry that the Chinese-owned app, developed by ByteDance, could be used to collect and share sensitive user data with the Chinese government. An investigation by Consumer R...
How Air France is using Artificial Intelligence (AI) to optimise its business activities and improve the customer experience
Tech

How Air France is using Artificial Intelligence (AI) to optimise its business activities and improve the customer experience

With 100,000 customers carried every day on board more than 1,000 flights, Air France’s activity generates a considerable volume of data. Making optimum use of this resource to constantly improve performance is therefore a strategic challenge for the airline, combined with an absolute priority, which is to protect the company and its customers’ data. This is not a new topic. In 1958, Air France set up an operational research department, in charge of promoting and structuring innovation within the company. The aim was to adapt it to the technological developments of a constantly evolving industry. This stream of information or “data” was rapidly identified as a valuable asset, enabling us to better understand customer behaviour. This groundwork notably led to the expansion of revenue man...