Magpie Instincts: Gathering Market Intelligence for Better B2B Strategies

With care, it gathers these shiny treasures and stores them in its nest. Now, think of your business as this magpie, but instead of trinkets, you’re collecting valuable market insights. In today’s fast-paced B2B environment, companies that effectively gather and utilise these ‘shiny’ insights secure a clear advantage in decision-making and long-term growth.

Is cash dead? If your answer is yes you’re missing the point… and millions of customers

Is cash truly dead? With the rapid rise of fintech innovations and digital payment solutions, one might think so. Yet, despite the digital revolution sweeping across African societies, cash remains very much alive—and for millions, it is still the preferred way to transact. In the article, Cat Denoon-Stevens, Head of Product Incubation at Mukuru, discusses how cash remains an essential element of financial inclusion for millions. Fintechs must embrace this reality, offering flexible solutions that meet customers where they are—whether in the physical or digital realm.

THE RISE OF FINTECH INNOVATION IN SA: GOING BEYOND PAYMENTS TO TRANSFORM ACCESS AND OPPORTUNITIES FOR STARTUPS

The piece, “The Rise of Fintech Innovation in SA: Going Beyond Payments to Transform Access and Opportunities for Startups,” discusses how fintech solutions have revolutionized how these businesses operate, providing access to affordable financial services, business management tools, and support.
This article offers valuable insights into the growing fintech ecosystem in South Africa and its potential to drive economic growth.

3 strategies to maximise your Return On Ad Spend this retail season

Daniel Levy, Co-Founder of ad and data-tech platform Flow, believes the answer to staying competitive lies in first-party data. By harnessing the power of data already at their fingertips, local retailers can target customers more precisely and get the most out of their marketing budget. Levy, alongside experts like Woolworths’ Zack Nossel, reveals how brands can use data-driven insights to create hyper-targeted offers and boost sales in the weeks ahead.