We are witnessing a pivotal moment in the digital landscape as third-party cookies are becoming obsolete. This shift, underscored by Google’s announcement to discontinue third-party cookies in the third quarter of 2024, has profound implications for marketers, advertisers, and consumers alike. With the convergence of stringent data privacy laws and heightened consumer privacy concerns, the era of relying on third-party cookies is giving way to a new paradigm centered around first-party data. This change not only empowers consumers with enhanced privacy controls but also challenges marketers to recalibrate their strategies.
Category Archives: South Africa News
South Africa News
Operation Smile South Africa in partnership with the Mpumalanga Department of Health, MySchool MyVillage MyPlanet, and a dedicated team of medical volunteers from various regions of South Africa, will be conducting a surgical program at Rob Ferreira Hospital in Mbombela between 17 – 19 May 2024.
Like any tool or technological advancement, AI can be both destructive or transformative; but generally, the success or failure of technological advancements relies on a susceptible user base and an enabling environment in which it is to be deployed.
It has been a year since South Africa (“SA”) was grey listed by the Financial Action Task Force (FATF), and under a year shy of having to demonstrate its improvements in bolstering anti-money laundering and financial crimes measures.
South Africa’s e-commerce landscape has arrived at an important juncture. The explosive growth observed during the pandemic years has slowed down somewhat and consumer spending power has faltered amid low economic growth and a global cost of living crisis. At the same time, competition is heating up.
As interest rates remain stable against the backdrop of a challenging economic climate, banks are being pushed to innovate and offer more competitive home loan terms to attract customers. This environment has given rise to a practice widely adopted in the UK but is yet to reach a tipping point in South Africa: bond switching. […]
The first Earth Day on 22 April 1970 mobilised millions of Americans from all walks of life to birth the modern environmental movement.
We are witnessing a clash between businesses pushing for in-office work and Gen Z workers who prioritise flexibility, environmental consciousness, and inclusivity. Even remote-working advocate, Zoom, has demanded that those within 80km of the office need to work in-person twice a week. As Gen Z becomes the dominant demographic in the future workforce, project-based independent contracting and remote collaboration are gaining popularity as preferred modes of work. Gary Silbermann, Co-Founder & Innovation Director at One Degree shares that there doesn’t have to be an ongoing battle between C-suites and younger workers.
In an era where change is the only constant, businesses must adapt and evolve to stay ahead. Penquin, the brand and communication agency based in Johannesburg, is leading by example, embracing transformation with open arms. The agency recently made headlines with the unveiling of its brand-new logo and refreshed corporate identity (CI), marking a significant milestone in its journey.
According to NIQ, 44% of South African consumers feel they are in a worse financial position this year compared to a year ago. Of those respondents, 82% say that increased costs of living are to blame for their recent financial struggles, up from 76% a year ago. Nearly two-thirds (62%) state they are worse off due to the economic slowdown, up from 57% a year ago. These findings appeared in “Consumer Outlook 2024″, the latest NIQ Thought Leadership report capturing the mindset and sentiment of consumers around the world.