2025 marked a turning point for marketing in South Africa, as shifting consumer behaviour, rapid AI adoption, and evolving digital platforms reshaped how brands connect with audiences. According to Penquin Co-Managing Director Ryan Nofal, the year signaled a move from trend-chasing to results-driven, human-centered marketing. Artificial intelligence became non-negotiable, enabling personalised marketing at scale across South Africa’s multilingual and multicultural market. Short-form video, hyper-local storytelling, and the fast-growing creator economy emerged as dominant channels, while purpose-driven and sustainable branding increasingly influenced purchasing decisions among Millennials and Gen Z. Together, these forces redefined brand strategy in 2025 and set a clear direction for 2026: agile, authentic, and tech-enabled marketing built on real connection.
Category: South Africa News
South Africa News
Why 2026 Will Be the Year of the Super App in Emerging Markets
2026 is set to be the breakthrough year for super-apps in emerging markets, with Africa leading the digital platform revolution. High mobile adoption, fragmented services, and untapped MSME markets create the perfect conditions for integrated platforms that combine payments, commerce, logistics, and discovery. Flood, led by André de Wet, is building Africa-focused super-app solutions to connect informal businesses, drive financial inclusion, and enable scalable digital commerce.
Southern African and Italian Business Leaders Sign Bold Manifesto to Accelerate Africa’s Next Phase of Growth
Southern African and Italian business leaders have signed a landmark CEO Manifesto aimed at accelerating Africa’s next phase of economic growth. Announced at the 12th TEHA CEO Dialogue in Johannesburg alongside the G20 summit, the agreement brings together over 150 CEOs and policymakers from the Southern African Development Community (SADC) and Italy. The Manifesto outlines ten strategic priorities focused on energy investment, infrastructure development, SME financing, digital transformation, talent mobility, regulatory stability, and women’s economic empowerment. Backed by the African Development Bank Group and The European House – Ambrosetti, the initiative positions the private sector as a driving force behind sustainable, inclusive growth across the continent. This strengthened Italy–Africa partnership aims to unlock Africa’s economic potential through coordinated investment, innovation, and long-term collaboration.
CityMenderSATM: The Young South African Building Africa’s First Public Infrastructure Geo Intelligence Platform
CityMenderSA™ is Africa’s first public infrastructure geo-intelligence platform, created by young South African innovator Keyuren Maharaj. Combining augmented reality, satellite verification, spatial analytics, community reporting, and smart micro-grid geocoding, CityMenderSA gives real-time visibility into roads, water systems, sanitation, electricity, environmental hazards, and municipal services. Built to help African cities “see” their infrastructure, it empowers communities and governments with accurate data, transparency, and actionable insights for smarter urban development.
International Business Immersion Program South Africa: French Entrepreneurs Embark On A Multisectoral Immersion Program
The International Business Immersion Program South Africa brings a delegation of innovative French SMEs and mid-sized companies to Johannesburg and Cape Town from 1–5 December 2025. Organized by Bpifrance with Business France and FSACCI, the program strengthens France–South Africa economic ties through high-level networking, B2B meetings, and sector-specific visits. Participating companies represent digital transformation, medical software, sustainable IT, mobility, waste management, industrial maintenance, hygiene technologies, and geosciences. The mission aims to accelerate French business expansion in South Africa and open new opportunities in one of Africa’s most dynamic markets.
Africa’s Quiet Transformation
Africa is experiencing a quiet but powerful transformation in governance, driven by digital innovations and strategic investments in public sector capability. From South Africa’s National e-Government Portal to digital ID systems and regulatory reforms across the continent, African governments are increasingly prioritizing effective service delivery, transparency, and long-term planning. The Chandler Good Government Index (CGGI) 2025 highlights Africa’s steady governance improvements, with many nations outperforming global peers through smarter leadership, digital infrastructure, and institutional strengthening. For this transformation to endure, Africa must focus on building robust governance networks, investing in people, and shifting donor strategies toward sustainable capacity building. With these efforts, Africa is not only reshaping its governance landscape but also positioning itself as a global leader in public sector excellence.
South Africa’s Energy Market Opens Up – Why Large Users Need to Act Now
South Africa’s energy market is opening to competition, giving large power users new choices in how they secure electricity. Companies that act now—using tools like wheeling and data-driven procurement—can reduce long-term costs, improve reliability, and strengthen competitiveness in a rapidly changing market.
Why skills development isn’t just a numbers game
South Africa’s unemployment crisis cannot be solved by skills development alone. As Jessica Hawkey of redAcademy explains, real impact requires creating sustainable, long-term jobs, aligning training with actual industry demand, and building pathways that lead young people into meaningful work—especially in the tech sector where theoretical training falls short. Only by linking skills, employment opportunities, and business value can South Africa drive lasting economic change.
AfricaCom 2025: French Companies Ready to Transform Africa’s Telecommunications Landscape
At AfricaCom 2025 (Nov 11–13, Cape Town), Business France will lead 10 innovative French tech and telecom companies to showcase their expertise in AI, 5G, OTT, mobile payments, and digital transformation. As Sub-Saharan Africa’s largest telecom and technology event, AfricaCom will gather over 15,000 professionals and 500 exhibitors from 110 countries. With South Africa emerging as the region’s digital hub—boasting 98% 4G coverage, expanding 5G networks, and €1.47 billion in telecom investment—French firms aim to forge partnerships driving Africa’s digital revolution. The French Pavilion will highlight leading innovators such as Enreach, SmarDTV, Famoco, Speedcast, ENENSYS, and CapstonAI, reinforcing France’s role in building Africa’s connected, sustainable digital future.
Absa Teams Build Real-World Banking Solutions in 24 Hours at 2025 Technology Hackathon
Absa has announced the winners of its 2025 Technology Hackathon, where teams had just 24 hours to design real-world digital banking solutions. The event, themed “Ignite the Future: Innovate. Accelerate. Elevate,” showcased Absa’s commitment to innovation, collaboration, and technology-led transformation across Africa. Winning teams from Zambia, South Africa, and Mauritius developed prototypes in categories including AI for Impact and Blue Sky, reflecting Absa’s focus on digital talent and customer-centered innovation.