How Corporates Can Win in Times of Economic Uncertainty
It’s no secret that innovation can unlock potential for corporations. A Boston Consulting Group (BCG) report states that 83% of African executives now view innovation as a top-three priority, compared to 79% of companies around the world. This represents a 21% increase from the previous year when only 62% of African companies ranked innovation as a top priority. Despite the absence of African firms in the top 50 most innovative companies in 2023, their readiness for innovation is on par with their global counterparts.
But innovation is often complex and expensive and with strain on budgets it’s hard to imagine how more money can be spent on this. This where corporates can take a leaf out of the startup founders book – lean, agile, rapid prototyping, validation experiments, customer interv...
