The article is written by Jacques du Bruyn (MD of Flume – an SA agency which also has a global footprint) and delves into security, ethics and opportunities in AI for business.
Tag Archives: artificial intelligence in business
Artificial Intelligence (AI) has ushered in both promise and peril for organisations needing to combat cyber threat actors. As ESET Southern Africa Chief Technology Officer, Adrian Stanford, notes, “AI is reshaping the battlefield between cyber attackers and defenders, offering new tools to both sides.”
Adtech organisations sit at the very edge of innovation and the evolution of marketing. Artificial intelligence (AI), machine learning, the rise of data alongside the demise of the third-party cookie, have reimagined contextual messaging, creativity, and campaigns at scale.
Tarsus on Demand highlights the importance of leveraging AI properly in 2024, and how BI can provide the vital clean data for such solutions to work effectively.