Building trust amidst suspicion: The impact of AI on business and society
By Wayne Toms, CEO of Ghostdraft
Hardly a day passes without someone, somewhere, speculating about artificial intelligence (AI) and whether we, as businesses and society at large, can and should trust the technology. While much of the fear mongering is based on hearsay and outright speculation, there certainly are legitimate concerns. However, businesses and consumers have more than enough reason to believe — and trust — AI’s ability to add significant value to their processes and lives.
Customer communication management (CCM), infused with complementary AI, has literally shifted the goalposts for what businesses can achieve with personalised, accurate and compliant customer communication at scale.
On the other hand, screaming headlines work people into a state. Rumours have surfaced ...