b2b Archives - AfricaBusiness.com

10Nov

By Africa BusinessNo Comments

Business, South Africa News

Magpie Instincts: Gathering Market Intelligence for Better B2B Strategies

By Kara Dean, Outbound Marketing and HubSpot Administrator With care, it gathers these shiny treasures and stores them in its nest. Now, think of your business as this magpie, but instead of trinkets, you're collecting valuable market insights. In today’s fast-paced B2B environment, companies that effectively gather and utilise these ‘shiny’ insights secure a clear advantage in decision-making and long-term growth. Uncovering Valuable Insights: What is Market Intelligence? Market intelligence involves gathering, analysing and applying information relevant to a company’s market, including customers, competitors, industry trends and regulations. It plays a crucial role in the B2B world, where decisions are complex and stakes are high. Market intelligence equips companies with a better un...

27Aug

By Africa BusinessNo Comments

Business

Best practices for B2B lead generation

By Judith Middleton, CEO of DUO Marketing + Communications Lead generation has become a nuanced art for any organisation, even more so for marketing and communications agencies. Rethinking traditional strategies for effective lead generation is therefore key to becoming competitive in today’s digital environment. Marketing agencies are often the facilitators of B2B lead generation for their clients , with sales being the culmination of successfully converting leads - aiding clients in the journey from lead to conversion. However, it’ll always remain up to the businesses themselves to close the deal. Concept: Differentiating with industry knowledge A successful concept roots in understanding industry nuances, enabling businesses to set their products apart. Whether the agency is a B2B t...

22Mar

By Africa BusinessNo Comments

South Africa News

Why the subscription economy is transforming B2B operating models forever

By Jaco Frederik Möller, Solutions and DIMS Product Manager, Canon South Africa From Hello Fresh to the Spotify, subscription services are now so commonplace they’ve almost become the norm. Subscriptions started life in the media world, with newspaper and magazine subscriptions dating back centuries. But in the last ten years, the subscription business model has exploded in popularity across consumer industries including fashion, food and beauty, creating what has been dubbed, the ‘subscription economy.’ The model, which promotes a more convenient, cheaper way of accessing goods, has revolutionising the way we buy and sell consumer products. It should be no surprise then, that it’s now transforming B2B operating models. In the last few years we’ve seen the proliferation of cloud-based ‘...

16Nov

By Africa BusinessNo Comments

African News, Senegal News

Africare to outline essential role of civil society, small-scale farming and best practices at this year’s AgriBusiness Forum

Agri2012 - AfriCare (Microsoft Word) Leading American NGO spotlights small-scale farming for a result-driven future for Africa’s Agri-Food sector. “Across Africa it is the small entrepreneurs and businesses that drive community livelihoods and national economic development. Yet without adequate financing or access to buyers, producers associations are not able to sell their products to increase their incomes and bolster their livelihoods. Furthermore without knowledge of the markets, they are unable to secure the inputs and technology needed to increase production,” explains Gwen Young Senegal Country Director for Africare who will be presenting Africare’s vision at this year’s AgriBusiness Forum taking place in Dakar, Senegal from 25-28 November 2012. Focused on establishing s...

16Nov

By Africa BusinessNo Comments

African News

Best Global Operator, Best Cloud Service and User’s Choice: Orange Business Services wins three major awards at World Communication Awards 2012

2012 WCA final 11-14-12 (.pdf Acrobat Reader) 2012 WCA final 11-14-12 (Microsoft Word) confirms market leadership in customer satisfaction, innovative cloud-based solution and global service performance Orange Business Services was awarded three of the telecom industry’s highest accolades at Tuesday night’s annual World Communication Awards (WCA) held in London – Best Global Operator, Best Cloud Service and the User’s Choice Award. Tony Lavender, CEO at Plum Consulting and WCA Chair of Judges, said, “Orange Business Services submitted several impressive entries this year and they were worthy of their success in this year’s World Communications Awards. The judges praised the strong customer testimonials that were evident across all of the entries this y...

12Nov

By Africa BusinessNo Comments

African News

Former President of the African Development Bank Babacar Ndiaye to lead Investment Day at this year’s AgriBusiness Forum.

African expert calls on everyone involved in agriculture to step up to the fore for the sake of the entire continent’s development and in the fight against poverty. 12th November 2012, Brussels, Belgium With the AgriBusiness Forum 2012 just around the corner, Babacar Ndiaye, former President of the African Development Bank and founder of the African Business Roundtable (ABR), outlines his demands towards the African and international community to act and establish basic and fundamental financial policies to create real change, after years of debates and establishing potential visions and objectives. “Africa’s agricultural potential cannot induce people into a self-righteous optimism, but should instead incite a responsible and pro-active approach from the sector’s various players because ...

7Nov

By Africa BusinessNo Comments

African News

Orange Business Services appoints new General Manager in Middle East & Africa

Orange Business Services appoints new General Manager (.pdf Acrobat Reader) priority on banking & finance, oil & gas and smart cities sectors Orange Business Services, the business services arm of France Telecom-Orange and one of the Middle East’s major ICT employers, has appointed Jean-Luc Lasnier as the new General Manager for the Middle East & Africa (MEA) region. His new mandate is to build on the recent momentum in the region, with a specific focus on strategic markets, including the United Arab Emirates (UAE) and Saudi Arabia in the Gulf Cooperation Council (GCC), alongside Morocco, Sub Saharan Africa and Turkey in the wider region. The key sectors for Orange in MEA include banking & finance, oil & gas and smart cities. “Strong...

11Oct

By Africa BusinessNo Comments

African News

Annual Investment Meeting 2013 (AIM)

The Annual Investment Meeting 2013 (AIM) is an initiative from the UAE Ministry of Foreign Trade to be held in Dubai, United Arab Emirates from April 30 – May 2, 2013 at the Dubai International Convention and Exhibition Center. The third edition of AIM will provide a true assessment of investment opportunities in frontier, emerging and transition economies with a special focus on some high growth regions such as Africa and Asia as well as in the United Arab Emirates (UAE), one of the most dynamic and the leading economic centre in the Middle East and North Africa region. This three-day FDI focused event includes an Executive Leadership Conference, a Tripartite High-level Meeting, Country Presentations, G2G & B2B Meetings, an Exhibition, Investment Aw...

26Jul

By Africa BusinessNo Comments

African News, South Africa News

How to make money

By Chemory Gunko How to make money (Microsoft Word) Wherever you look, and whomever you speak to, the answer you hear to all our economic and business woes is be entrepreneurial! What exactly does it take to be entrepreneurial though, and what does it mean to have an entrepreneurial mindset? I have been very blessed in my time to work with some amazing business people, and the lessons I have learned from the time spent with them are lessons I go back to daily as I’m building my own little empire J The most valuable lesson I’ve ever learnt about business though, is not to wait for clients. And that’s exactly what the fundamental premise of an entrepreneurial mindset is. Some of the most fascinating and successful business people I’ve met just never ...

19Jul

By AfricaBusiness.comNo Comments

African News, South Africa News

What’s your marketing mindset?

by Chemory Gunko What's your marketing mindset (Microsoft Word) Any marketing campaign, at it’s essence, is all about shouting your name out to the world, in an effort to get masses of exposure and attract the attention of people out there who are looking for you and your amazing products and services. It all begins though, with the way you see your business and the value you believe what you offer has to bring. So, just how do you think about your products and services, and what are the words, thoughts and ideas that you use when describing your offering to yourself? For many people, the idea of marketing is scary. You’re putting yourself out there – and like putting yourself out there in any situation, what you risk is rejection. From people simply b...