Despite ongoing speculation and legitimate concerns surrounding artificial intelligence (AI), businesses and consumers have many reasons to trust in AI’s capacity to bring substantial value to their operations and everyday lives. The strategic adoption of AI in customer communication management (CCM) presents South African businesses with the potential to revolutionise customer interactions, improve operational efficiency, and deliver personalised experiences; however, it necessitates regulatory engagement and transparent communication to build trust and mitigate potential risks in the rapidly evolving landscape of AI technology. In the article, Wayne Toms at GhostDraft shares insight on building trust in AI amidst the suspicion.
Tag Archives: customer communication management
Fintech
The Role of Customer Communication Management in Building Trust and Loyalty in Banking Platforms
Peter Ottermann, CTO at GhostDraft, shares valuable insight on the glue that binds customers to the bank and its third-party partners.
In this piece, Wayne Toms discusses how CCM has evolved to meet changing customer expectations, emphasising the need for digital transformation. He highlights a case study showcasing the power of CCM done effectively.