Tag Archives: customer communication management

Building trust amidst suspicion: The impact of AI on business and society

Despite ongoing speculation and legitimate concerns surrounding artificial intelligence (AI), businesses and consumers have many reasons to trust in AI’s capacity to bring substantial value to their operations and everyday lives. The strategic adoption of AI in customer communication management (CCM) presents South African businesses with the potential to revolutionise customer interactions, improve operational efficiency, and deliver personalised experiences; however, it necessitates regulatory engagement and transparent communication to build trust and mitigate potential risks in the rapidly evolving landscape of AI technology. In the article, Wayne Toms at GhostDraft shares insight on building trust in AI amidst the suspicion.