What’s in it for me?
By Chemory Gunko
Author and social psychologist, Robert Cialdini has conducted a very interesting experiment (Brandwashed, Martin Lindstrom, 2012).
In this experiment, about 700 volunteers were brought into an auditorium, ostensibly to fill in a survey. The real purpose of the experiment though, was the glass jar of cookies on the researchers’ front desk.
In stage one, the jar was filled to the brim with cookie deliciousness, and when the researcher asked if anyone would like a cookie, about a fifth of the people took him up on the offer.
In stage two, many of the cookies were removed from the jar so that it would look as if others had already taken one. Again, when offered, only about a fifth of the respondents opted to enjoy a cookie.
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