Independent research shows firms are lacking basic data management capabilities; CRM data is of limited use Half of large enterprises worldwide (47%) feel they cannot […]
Tag: marketing
3-Step marketing toolkit for regulated industries
Marketing professionals have always been creative problem solvers, and these skills need to be ramped up when operating in regulated industries such as pharmaceuticals, healthcare, […]
A successful omnichannel strategy should be customer obsessed
The consumer industry is in a state of constant disruption. Along with advances in technology, more informed and sceptical consumers are holding business to higher […]
Ajua Acquires WayaWaya
Leading Customer Experience Platform for Africa to Integrate Intelligent Messaging and Payments Platform Across its Product Suite Ajua, the integrated Customer Experience Management solution for […]
Ryan Strategic Advisory Highlights Bahrain’s Role In The Evolution of Global Business Process Outsourcing (BPO) In White Paper With SILAH GULF
UK- based consultancy, Ryan Strategy Advisory, today unveiled a whitepaper prepared for Bahrain-based business process outsourcing company, Silah Gulf, presenting the role of the Kingdom […]
2021 will demand continued user experience and change management focus according to e4
A dogged commitment to change execution is how businesses will survive in 2021, according to Grant Phillips CEO of fintech specialist, e4. He says the […]
How Your Print Buyers’ Needs Are Changing And How To Add Value Amidst Digital Fatigue
By Head of Marketing at Canon South Africa, Jimmy De Waal Despite 46% of marketing budgets being dedicated to digital media, nearly 50% of brands are […]
Celebrity Marketing: No Longer Just for Big Brands
Celebrity influencer marketing is nothing new for big name brands: who could forget Cell-C’s adverts featuring Trevor Noah; or Tendai ‘The Beast’ Mtawarira shaving with […]
Avoiding common mistakes while crafting the ultimate customer experience
Creating a memorable customer experience is fast becoming a top priority for businesses – and for good reason, says Reynhardt Uys, Chief Experience Officer, Immersion […]
SMMEs primed for growth as economy slowly takes steps to recover
While South Africa’s economy took a series of blows over the last year, business owners remain confident that things will slowly start to stabilise in […]