marketing Archives - Page 2 of 6

28Oct

By Africa BusinessNo Comments

Business

3-Step marketing toolkit for regulated industries

Marketing professionals have always been creative problem solvers, and these skills need to be ramped up when operating in regulated industries such as pharmaceuticals, healthcare, finance, insurance and hospitality. Stringent laws and regulations, not to mention lengthy approval processes, can seem like too many obstacles in the way of highly effective creative communication campaigns. “Marketing in regulated industries shouldn’t feel stifled by rules and processes,” said Desirée Gullan, Executive Creative Director of G&G Digital. “It’s an opportunity to flex your creative problem-solving skills in a smart and disciplined manner.” Here are three steps to help you reach your audience in regulated industries. 1. Plan ahead Due to long approval processes and other due diligence matt...

19May

By Africa BusinessNo Comments

Business, South Africa News

A successful omnichannel strategy should be customer obsessed

The consumer industry is in a state of constant disruption. Along with advances in technology, more informed and sceptical consumers are holding business to higher standards. According to Reynhardt Uys, Chief Experience Officer, Immersion Group, a global team of experience design expert, an organisation’s success in delivering a customer-centric experience across every business channel is no longer a differentiator, but a determinant of survival. Uys says forward-looking organisations understand that profound change is inevitable, and that this presents enormous opportunity for growth for fully integrated omnichannel businesses that embrace UX, UI, CX, systems thinking, design thinking and experience design. “While the omnichannel concept has its roots in marketing, the idea of operating ...

28Apr

By Africa BusinessNo Comments

Business, Fintech, Kenya News, Nigeria News, Tech

Ajua Acquires WayaWaya

Leading Customer Experience Platform for Africa to Integrate Intelligent Messaging and Payments Platform Across its Product Suite Ajua, the integrated Customer Experience Management solution for businesses in Africa, has acquired WayaWaya, the Kenya-based Artificial Intelligence [AI] and Machine Learning [ML] known for its innovative Janja platform, that enables borderless banking and payments across apps and social media platforms, for an undisclosed sum. WayaWaya founder and lead Janja product builder, Teddy Ogallo, joins Ajua as VP of Product APIs and Integrations. The acquisition of WayaWaya allows Ajua to integrate Janja to automate much of the customer experience journey by integrating janja.me product into their product stack, closing the customer experience loop as the...

27Apr

By Africa BusinessNo Comments

Business

Ryan Strategic Advisory Highlights Bahrain’s Role In The Evolution of Global Business Process Outsourcing (BPO) In White Paper With SILAH GULF

UK- based consultancy, Ryan Strategy Advisory, today unveiled a whitepaper prepared for Bahrain-based business process outsourcing company, Silah Gulf, presenting the role of the Kingdom in driving growth of global BPOs. Titled, ‘Leveraging Bahrain for Customer Experience Excellence,’ the whitepaper highlights the strengths of Bahrain as a regional player with strong links to GCC countries and the attractive propositions the country offers for global clients. Mr. Peter Ryan, Founder and Principal Analyst of Ryan Strategy Advisory said: “Customer experience management faces significant challenges that impact end-user interaction and empowers agents, especially while dealing with the challenges of COVID19. Many enterprises are actively exploring new delivery points looking beyond their own...

2021 will demand continued user experience and change management focus according to e4

9Mar

By Africa BusinessNo Comments

Fintech, Tech

2021 will demand continued user experience and change management focus according to e4

A dogged commitment to change execution is how businesses will survive in 2021, according to Grant Phillips CEO of fintech specialist, e4. He says the Covid-19 pandemic wreaked industry-wide havoc, the headwinds of which will continue to blow for years to come, leaving businesses in an almost permanent state of evolution and change. “Despite the negative impact of Covid-19 we have seen several unique responses to the extraordinary challenge it created. This has led to many new opportunities and with it, ingenuity and creativity across several sectors. Macro-economic responses like interest rate management, changes in consumer buying behaviour, reduced local and global mobility, and a worldwide shift to low/no touch engagement all have very different, but marked impacts on many industries g...

2Mar

By Jimmy De WaalNo Comments

Business, Tech

How Your Print Buyers’ Needs Are Changing And How To Add Value Amidst Digital Fatigue

By Head of Marketing at Canon South Africa, Jimmy De Waal Despite 46% of marketing budgets being dedicated to digital media, nearly 50% of brands are using print frequently in their campaigns[1]. With digital fatigue amongst consumers continuing to grow in light of recent global events, now is the time for print to step into the spotlight. But while marketers are keen to capitalise on the cut-through value that printed communications bring to the table, they’re looking for more guidance from their print service providers (PSPs). They want creative ideas that they haven’t considered, approaches targeted to their customers’ preferences and advice on how to deliver ROI. A clear opportunity exists for PSPs to build a more consultative relationship with their customers. By listening more closel...

Celebrity Marketing: No Longer Just for Big Brands

18Feb

By Africa BusinessNo Comments

Business, South Africa News

Celebrity Marketing: No Longer Just for Big Brands

Celebrity influencer marketing is nothing new for big name brands: who could forget Cell-C’s adverts featuring Trevor Noah; or Tendai ‘The Beast’ Mtawarira shaving with a BIC razor; and more recently, Bouwer Bosch ‘skoffeling’ for King Price. "Having the famous and influential as ambassadors of your brand is a great way to build exposure, especially if you’re a multi-billion Rand company in a crowded market. But for most businesses – particularly those of the micro, small and medium range – significant financial and even administrative barriers have made it near impossible to enlist the help of someone famous…until now,” says Wouter Lombard, Co-founder and Head of Talent Management at myFanPark, South Africa’s leading celebrity engagement platform, connecting everyday people and businesses...

16Feb

By Africa BusinessNo Comments

Business, South Africa News, Tech

Avoiding common mistakes while crafting the ultimate customer experience

Creating a memorable customer experience is fast becoming a top priority for businesses – and for good reason, says Reynhardt Uys, Chief Experience Officer, Immersion Group. He notes that customers no longer base their loyalty on price or product alone. Instead, they stay and spend, with companies based on the overall experience they receive. “Quite simply, organisations who fail to adopt a customer-centric approach risk lagging behind competitors who have already become customer-obsessed.” While research shows 86% of buyers are willing to pay more for a great customer experience, Uys says there are several common mistakes that can derail efforts at personalisation and the customer journey. “Developing an unmatched customer experience involves applying the most appropriate methodologies an...

SMMEs primed for growth as economy slowly takes steps to recover

23Jan

By Africa BusinessNo Comments

African News, South Africa News

SMMEs primed for growth as economy slowly takes steps to recover

While South Africa’s economy took a series of blows over the last year, business owners remain confident that things will slowly start to stabilise in 2021. This was reaffirmed with South Africa's SACCI business confidence index rising to 93.4 in November of 2020 from 92 in October, above pre-pandemic levels. According to Trevor Gosling, Co-founder and CEO of Lulalend, a large part of the country’s growth this year will be dependent on SMMEs. “Despite the impact of the Covid-19 pandemic, the remarkable ability of these businesses to adapt to change has helped them evolve and ultimately survive. Companies were resilient, optimistic and innovative, trusting that, although the situation will not improve considerably in 2021, it will be able to at least start stabilizing.” Gosling says that t...

13Dec

By Africa BusinessNo Comments

African News

African Medical Device Market: Facts and Figures 2012

NEW YORK, Dec. 13, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue: African Medical Device Market: Facts and Figures 2012 Why look at Africa? With a population of over a billion people, Africa represents a vast potential market. The political and economic picture is improving in many areas, as conflicts are brought under control, and governments show a new willingness to use export revenues to boost healthcare. Levels of external aid remain strong. While this can be a double-edged sword for the economy of the country in question, a large number of development projects are ongoing. Virtually the entire continent is wholly reliant on imports, which rose by an average of 7.5% per year in the 2006-10 period. The least-develop...