Saturday, November 23African Digital Business Magazine

Tag: Twitter

22Aug By Africa BusinessNo Comments
African News

Advertising code now applicable to Facebook

  By Sarann Buckby Phatic Communications +27 83 381 0710 If you have a social media profile for your brand, such as a Facebook page or Twitter profile, buckle up because a landmark ruling by the Advertising Standards Board in Australia is likely to affect your online business marketing soon. The Advertising Standards Board in Australia received a complaint that the content on the official Smirnoff (Diaego) Facebook page breached the Australian Association of National Advertisers' Code of Ethics. The complaints concerned content submitted by both Smirnoff and its' community. In consideration of the complaint the board concluded that "the Facebook site of an advertiser is a marketing communication tool over which the advertiser has a reasonable degree of control and could be c...
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22Aug By Africa BusinessNo Comments
African News, Kenya News

Tom Juma, Head of Service Delivery and ICT of Old Mutual Kenya is to attend and speak at the Cloud East Africa Summit

  Tom Juma, Head of Service Delivery and ICT of Old Mutual Kenya (Microsoft Word) The Cloud Summit East Africa Summit, proudly supported by the Kenya ICT Board and KITOS, will be held in Nairobi on 7 September 2012. The strategic industry event is hosted by international business-to-business conferencing company, Kinetic Events. The summit is proudly endorsed by the Eastern Africa Chambers of Commerce (EAECC). Kinetic Events has announced that international guest speaker, Tom Juma, Head of Service Delivery and ICT of Old Mutual Kenya is to attend and speak at the Cloud East Africa Summit. Tom Juma is a seasoned IT professional who has worked in various banking in Kenya and currently is the Head of Service Delivery and ICT at Old Mutual Kenya. A Holder of Master and Bachelor’...
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26Jul By Africa BusinessNo Comments
African News, South Africa News

How to make money

  By Chemory Gunko How to make money (Microsoft Word) Wherever you look, and whomever you speak to, the answer you hear to all our economic and business woes is be entrepreneurial! What exactly does it take to be entrepreneurial though, and what does it mean to have an entrepreneurial mindset?   I have been very blessed in my time to work with some amazing business people, and the lessons I have learned from the time spent with them are lessons I go back to daily as I’m building my own little empire J   The most valuable lesson I’ve ever learnt about business though, is not to wait for clients. And that’s exactly what the fundamental premise of an entrepreneurial mindset is.   Some of the most fascinating and successful business people I’ve met just never ...
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26Jul By Africa BusinessNo Comments
African News, South Africa News

Never leave customer experience to chance – CEM Africa Summit kicks off next week in the Mother City!

  Never leave customer experience to chance - CEM Africa Summit (Microsoft Word) The anticipated Customer Experience Management Africa Summit will be held in Cape Town from 2 to 3 August 2012. The event will bring together Africa’s industry leaders, and provide a unique platform to build relationships, share ideas and most importantly, to do business. The summit is produced by international business-to-business conferencing company, Kinetic Events. As contact centres have become more complex and customers more demanding, your customer-facing employees, regardless of experience or knowledge, are expected to deliver personalised, positive experiences in every customer interaction. Yet complex processes, silos of knowledge, multiple communication channels and a host of disparate, di...
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20Jul By AfricaBusiness.comNo Comments
African News, South Africa News

Explore business process outsourcing in the South African context and climate at CEM Africa Summit

  Explore business process outsourcing in the South African context (Microsoft Word) The anticipated Customer Experience Management Africa Summit will be held in Cape Town from 2 to 3 August 2012. The event will bring together Africa’s industry leaders, and provide a unique platform to build relationships, share ideas and most importantly, to do business. The summit is produced by international business-to-business conferencing company, Kinetic Events. The South African government, together with combination of resources with other South African business advisory and support groups, is committed to actively promoting South Africa as a business process outsourcing destination of choice within the customer service industry. Industry executives and professionals are seeking advic...
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17Jul By AfricaBusiness.comNo Comments
African News, South Africa News

Complexity at the desktop can impede your customer experience strategy – summit to define CEM

The Customer Experience Management Africa Summit will be held at the 15 on Orange Hotel in Cape Town from 2 to 3 August 2012. The event will bring together Africa’s industry leaders and provide a unique platform to build relationships, share ideas and most importantly, to do business. The summit is produced by international business-to-business conferencing company, Kinetic Events. The summit is set to focus on complexity at the desktop can impede your customer experience strategy, highlighting fundamental obstacles in delivering exceptional experiences have been proven to originate in the complexity of the enterprise representatives desktop. Multiple communication channels and a host of often disparate, disconnected applications can possibly result in sluggish and ineffective service lev...
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17Jul By AfricaBusiness.comNo Comments
African News

Messy, Inaccurate, Confusing: Study Finds Corporate Travel Managers Waste Over 400,000 Hours Reconciling Travel Data

GBTA Foundation Study Finds Travel Managers Lack Single Solution to Efficiently Manage Multiple Data Streams Costing Companies Millions Effective Use of Travel Data Can Help Companies Control Travel Spend ALEXANDRIA, Va., July 17, 2012 /PRNewswire-USNewswire/ -- Travel data can play a key role in helping travel managers control travel spend, increase compliance, negotiate with suppliers and manage safety and security risks – but data management systems need to be improved. Research released by the GBTA Foundation, the education and research arm of the Global Business Travel Association, found that despite the demonstrated value of travel data, travel managers struggle to manage and process multiple travel data sources to realize their business goals. The survey, The State of Expense Data ...
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14Jul By AfricaBusiness.comNo Comments
South Africa News

Eight reasons why copywriting is more important than ever before

  by Chemory Gunko 8 reasons copywriting is more important than ever before (Microsoft Word) You’d think, with the variety of tools available to us in today’s wide media landscape, that the need for good copywriting would have fallen by the wayside – but you couldn’t be further from the truth.   Nowadays, more than ever, it’s the guys with the best copywriting – and most informative content – that achieve the kinds of viral traction that we all dream of for our business marketing.   So, why is great copywriting still so much of a draw card in today’s multimedia world? 1.   Content is King There may be a million things to do online, but the most important one is reading.   Without negating the importance of your design, which is crucial to grabbing people...
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14Jul By AfricaBusiness.comNo Comments
African News, South Africa News

Why SEO is not the be-all and end-all of everything

    by  Chemory Gunko Why SEO is not the be-all and end-all of everything (Microsoft Word)   The buzzword on everyone’s lips – for a while already – has been SEO. And it doesn’t matter where you turn or who you speak to, every agency is telling you that if they do your website and SEO, you’ll rank number one on all Google searches and your success is assured.   But how realistic is this really? 1. Is your product something that people will search for?   I can’t tell you how often I’ve seen this one – and really wanted to turn around and say, okay well when did you last go on to the Internet searching for air freshener or toilet rolls?   The truth is that there are just some things that people aren’t looking for – or wouldn’t even think to inser...
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12Jul By AfricaBusiness.comNo Comments
African News, Nigeria News

DRIVING MONETISATION OF SERVICES IN A FAST CHANGING MARKET. Nigeria Africa Com 26-27 September 2012

Nigeria Africa Com 26-27 September 2012 Eko Hotel & Suite, Victoria Island, Lagos, Nigeria http://www.comworldseries.com/nigeria Join the debate on twitter using #NigeriaCom Join our group on LinkedIn: Nigeria Com DRIVING MONETISATION OF SERVICES IN A FAST CHANGING MARKET   Nigeria Com “is the only forum that brings together all stakeholders in the telecoms industry” as described by attendees in 2011. This year’s event is taking place at the Eko Hotel in Lagos on the 26-27 of September. Join us for 2 days of strategic and innovative presentations, panel sessions and interactive debates. If you attend Nigeria Com you will meet and network with the entire Nigerian digital ecosystem which now includes; successful OTT players, innovative app developers, popular social me...
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