The Advertising Media Association of South Africa (AMASA), in partnership with the AAA School of Advertising, has launched an updated Media Management Competence Certificate to address South Africa’s growing media skills gap. Combining industry-led training, practical learning, and a newly developed media planning textbook, the four-month hybrid programme equips professionals with the strategic, digital, and analytical skills needed to succeed in today’s rapidly evolving media landscape. The initiative supports the development of future-ready media talent as brands, agencies, and media owners adapt to increasingly complex consumer and technology trends.
Category: Business
Business insights, company profiles and industry analysis covering African markets, leadership, entrepreneurship and economic growth.
The Continent Is Not Waiting. Africa’s Creators Are Already Building the Economy
Africa’s creator economy is rapidly emerging as one of the continent’s fastest-growing industries, driven by millions of young entrepreneurs, artists, filmmakers, musicians, and digital creators. In this opinion piece, Daniel Kojo Soboh, CEO and Founder of EMY Africa, argues that Africa’s youth are already building a multi-billion-dollar economy through creativity, technology, and cultural innovation. He explores how the creator economy is transforming employment, exports, investment, and global perceptions of Africa while calling on governments, investors, and businesses to provide the infrastructure needed to sustain this unprecedented growth.
Coface: Could a new inflationary shock cause lasting damage to African economies?
Coface highlights how Middle East tensions and disrupted supply chains could trigger a new inflationary shock, affecting African economies unevenly. Oil importers face rising inflation, while commodity exporters may benefit from higher prices amid slower global growth forecasts.
Brice & Burnett named South Africa’s Best Luxury Wine Retailer
Brice & Burnett, formerly Wine Cellar, has been named South Africa’s Best Luxury Wine Retailer by the Luxury Lifestyle Awards, recognising 25 years of excellence in fine wine curation and client service. The brand is celebrated for its premium selection of local and international wines, investment portfolios, brokerage services, and expert cellaring solutions. This award highlights its leadership in shaping South Africa’s luxury wine market.
How to Strategically Navigate Consulting Engineering Tenders
Get the best results on your bids. Learn how to strategically find and win South African consulting engineering tenders with simple document and cost steps.
The imposter syndrome of a strategist: Paid to sound certain in an uncertain world
In this thought-provoking article, Inamangwe Mtumtum explores the growing imposter syndrome faced by strategists working in an increasingly uncertain world. Against the backdrop of South Africa’s economic challenges, unemployment, rising living costs, and shifting consumer behaviour, the article argues that brands must move beyond superficial empathy and embrace authenticity, accountability, and a deeper understanding of consumers navigating complex realities.
Why Your VA Keeps Failing You
Many founders believe a failed virtual assistant hire means delegation does not work. In this article, Daniella Bown explains why the real issue is often hiring the wrong type of support. As African businesses scale, founders need strategic executive assistance that can manage complexity, reduce bottlenecks, and create the operational capacity needed for sustainable growth.
TheBoardroom Africa’s 2026 Industry Trends Report Identifies Structural Shifts Redefining How African Markets Operate
The Boardroom Africa’s 2026 Industry Trends Report highlights major structural shifts reshaping how African markets operate. It examines the rise of digital infrastructure, regulatory tightening, cross-border payments modernization, and data-driven financial ecosystems across the continent. The report underscores how these forces are redefining competitiveness and market efficiency in Africa.
Five Outdoor Team Building Activities That Strengthen Team Cohesion and Workplace Performance
Discover five effective Outdoor Team Building Activities that help businesses strengthen team cohesion, improve communication, boost employee engagement, and enhance workplace productivity. From scavenger hunts and hiking challenges to community impact projects, outdoor experiences can foster stronger workplace relationships and support long-term organizational success.
Powering Beyond the Crisis: Unlocking South Africa’s Economic Revival Through Distributed Energy
South Africa’s energy crisis continues to weigh heavily on economic growth, industrial productivity, and household finances. In this opinion piece, Gerjo Hoffman, CEO of Open Access Energy, argues that distributed renewable energy and private power generation offer the fastest path to economic recovery. By reducing electricity costs, improving energy reliability, and enabling long-term savings through private Power Purchase Agreements (PPAs), businesses can regain competitiveness and stimulate GDP growth. The article also highlights the role of financial institutions in accelerating renewable energy investment and calls for urgent regulatory reform to unlock South Africa’s full distributed energy potential.