Tag Archives: digital business in Africa

This pioneering research, conducted in partnership with the Mastercard Foundation and with the support of the Bill & Melinda Gates Foundation explores the pervasive digital workplace landscape in Africa and Indonesia. The research reveals the scale of dependency millions of Africans have on digital marketplaces for their livelihoods, where 27% of Kenyan farmers claim to use Meta (Facebook) to sell information and buy produce. In examining marginalised groups, people with disabilities shared in-depth accounts of challenges faced with their user experience, such as a lack of screen-reading technology for the visually impaired, inhibiting full participation. Caribou Digital calls for better governance and inclusivity for Africa’s digital marketplace to ensure it unlocks its projected reach of $72 billion by 2026.