Tag Archives: marketing

Complexity at the desktop can impede your customer experience strategy – summit to define CEM

The Customer Experience Management Africa Summit will be held at the 15 on Orange Hotel in Cape Town from 2 to 3 August 2012. The event will bring together Africa’s industry leaders and provide a unique platform to build relationships, share ideas and most importantly, to do business. The summit is produced by international business-to-business […]

Messy, Inaccurate, Confusing: Study Finds Corporate Travel Managers Waste Over 400,000 Hours Reconciling Travel Data

GBTA Foundation Study Finds Travel Managers Lack Single Solution to Efficiently Manage Multiple Data Streams Costing Companies Millions Effective Use of Travel Data Can Help Companies Control Travel Spend ALEXANDRIA, Va., July 17, 2012 /PRNewswire-USNewswire/ — Travel data can play a key role in helping travel managers control travel spend, increase compliance, negotiate with suppliers […]

Online ID OD: Illegal Web Trade in Personal Information Soars

  LONDON, July 17, 2012 /PRNewswire/ — Experian CreditExpert’s identity web monitoring service reveals more than 12 million pieces of personal information traded online globally between January and April 2012 More than 12 million pieces of personal information were illegally traded online by identity fraudsters in the first four months of 2012, new figures from […]

Mobile Retail Commerce Rises While Social Shopping Drops in Second Quarter, Reports IBM

ARMONK, N.Y., July 16, 2012 /PRNewswire/ — Mobile shopping rose while social media sales fell, providing an indication of where US retailers may invest in order to capture the attention and loyalty of the digital consumer, according to a new report from IBM (NYSE: IBM). The IBM Retail Online Index, a cloud-based analysis of the […]

Eight reasons why copywriting is more important than ever before

  by Chemory Gunko 8 reasons copywriting is more important than ever before (Microsoft Word) You’d think, with the variety of tools available to us in today’s wide media landscape, that the need for good copywriting would have fallen by the wayside – but you couldn’t be further from the truth.   Nowadays, more than ever, […]

Why SEO is not the be-all and end-all of everything

    by  Chemory Gunko Why SEO is not the be-all and end-all of everything (Microsoft Word)   The buzzword on everyone’s lips – for a while already – has been SEO. And it doesn’t matter where you turn or who you speak to, every agency is telling you that if they do your website […]

DRIVING MONETISATION OF SERVICES IN A FAST CHANGING MARKET. Nigeria Africa Com 26-27 September 2012

Nigeria Africa Com 26-27 September 2012 Eko Hotel & Suite, Victoria Island, Lagos, Nigeria http://www.comworldseries.com/nigeria Join the debate on twitter using #NigeriaCom Join our group on LinkedIn: Nigeria Com DRIVING MONETISATION OF SERVICES IN A FAST CHANGING MARKET   Nigeria Com “is the only forum that brings together all stakeholders in the telecoms industry” as […]

7 simple ways to make your email marketing stand out from the crowd

  By Chemory Gunko In our cluttered and busy media world, merely having an email address or cellphone number is an invitation to get bombarded by marketing nowadays. So, just how do you cut through the clutter and make your email is the one that jumps up and grabs attention? You have 3 seconds – […]

South Africa: AAD2012 offers an extraordinary branding opportunity to local companies

  Africa Aerospace and Defence 2012 (AAD2012) is the largest defence and aviation showcase ever to be held on the African continent, with thousands of people expected to attend the five day exhibition from 19 to 23 September 2012, at the Air Force Base Waterkloof. Exhibition space is already sold out, but there are still […]

Yet Another Recognition: Dr. Naseer Homoud Among Top 100 in Construction Sector of the Arab World

Recognizing immense standing in the construction and real estate sector, Dr. Naseer Homoud, a renowned philanthropist and business leader, has been placed at 84th position of 100 Most Powerful in Gulf Construction as unveiled by Construction Week’s annual Power 100 listing. Doha, Qatar, July 09, 2012 –(PR.com)– Being part of the List, Dr Naseer Homoud […]