marketing Archives - Page 5 of 6

23Jul

By Africa BusinessNo Comments

African News

Confirmation.com Uncovers $200 Million Peregrine Financial Group Fraud

Commodity Futures Regulator Moves to Mandate Use of Service for All Regulated Brokerages BRENTWOOD, Tenn., July 23, 2012 /PRNewswire/ -- Within 24 hours of a regulatory mandate to use electronic confirmation service Confirmation.com, here, PFGBest, a commodity brokerage unit of Peregrine Financial Group, Inc., was exposed as a multi-year $215 million fraud. "PFGBest is a sadly common example of how easily bank and account information can be falsified to evade detection of accounting frauds," said Brian Fox, founder and chief marketing officer of Confirmation.com. "CEO Russell Wasendorf resisted using our service for months, presumably because he knew that as soon as electronic confirmation went into effect, he would be exposed. We have seen this pattern several times since lau...

22Jul

By AfricaBusiness.comNo Comments

Science

75% of People Have Received an Email or Had Information Sent to Them by Mistake Says Independent Data and Information Security Survey

SC Magazine’s latest survey produced in partnership with Egress Software Technologies raises major concerns about how organisations are sharing sensitive information. London, United Kingdom, July 19, 2012 --(PR.com)-- A recent survey carried out by SC Magazine and Egress Software Technologies designed to look at the challenges surrounding the security used by organisations to share sensitive information with third parties has uncovered some startling results. At a time when fines from the Information Commissioners Office (ICO) for data breaches are on the increase (http://www.ico.gov.uk/news/latest_news/2012.aspx), the correct systems simply aren't in place to ensure security standards are met. The survey showed that; 94.5% of those surveyed thought that data security system...

20Jul

By AfricaBusiness.comNo Comments

African News, South Africa News

Explore business process outsourcing in the South African context and climate at CEM Africa Summit

Explore business process outsourcing in the South African context (Microsoft Word) The anticipated Customer Experience Management Africa Summit will be held in Cape Town from 2 to 3 August 2012. The event will bring together Africa’s industry leaders, and provide a unique platform to build relationships, share ideas and most importantly, to do business. The summit is produced by international business-to-business conferencing company, Kinetic Events. The South African government, together with combination of resources with other South African business advisory and support groups, is committed to actively promoting South Africa as a business process outsourcing destination of choice within the customer service industry. Industry executives and professionals are seeking advic...

19Jul

By AfricaBusiness.comNo Comments

African News, South Africa News

What’s your marketing mindset?

by Chemory Gunko What's your marketing mindset (Microsoft Word) Any marketing campaign, at it’s essence, is all about shouting your name out to the world, in an effort to get masses of exposure and attract the attention of people out there who are looking for you and your amazing products and services. It all begins though, with the way you see your business and the value you believe what you offer has to bring. So, just how do you think about your products and services, and what are the words, thoughts and ideas that you use when describing your offering to yourself? For many people, the idea of marketing is scary. You’re putting yourself out there – and like putting yourself out there in any situation, what you risk is rejection. From people simply b...

17Jul

By AfricaBusiness.comNo Comments

African News, South Africa News

Complexity at the desktop can impede your customer experience strategy – summit to define CEM

The Customer Experience Management Africa Summit will be held at the 15 on Orange Hotel in Cape Town from 2 to 3 August 2012. The event will bring together Africa’s industry leaders and provide a unique platform to build relationships, share ideas and most importantly, to do business. The summit is produced by international business-to-business conferencing company, Kinetic Events. The summit is set to focus on complexity at the desktop can impede your customer experience strategy, highlighting fundamental obstacles in delivering exceptional experiences have been proven to originate in the complexity of the enterprise representatives desktop. Multiple communication channels and a host of often disparate, disconnected applications can possibly result in sluggish and ineffective service lev...

17Jul

By AfricaBusiness.comNo Comments

African News

Messy, Inaccurate, Confusing: Study Finds Corporate Travel Managers Waste Over 400,000 Hours Reconciling Travel Data

GBTA Foundation Study Finds Travel Managers Lack Single Solution to Efficiently Manage Multiple Data Streams Costing Companies Millions Effective Use of Travel Data Can Help Companies Control Travel Spend ALEXANDRIA, Va., July 17, 2012 /PRNewswire-USNewswire/ -- Travel data can play a key role in helping travel managers control travel spend, increase compliance, negotiate with suppliers and manage safety and security risks – but data management systems need to be improved. Research released by the GBTA Foundation, the education and research arm of the Global Business Travel Association, found that despite the demonstrated value of travel data, travel managers struggle to manage and process multiple travel data sources to realize their business goals. The survey, The State of Expense Data ...

17Jul

By AfricaBusiness.comNo Comments

African News

Online ID OD: Illegal Web Trade in Personal Information Soars

LONDON, July 17, 2012 /PRNewswire/ -- Experian CreditExpert's identity web monitoring service reveals more than 12 million pieces of personal information traded online globally between January and April 2012 More than 12 million pieces of personal information were illegally traded online by identity fraudsters in the first four months of 2012, new figures from Experian CreditExpert reveal. Bespoke research* from Experian CreditExpert's web monitoring service - which helps people to quickly detect ID theft - shows that the first four months of 2012 have already outstripped the entire of 2010 when 9.5million pieces of personal information were illegally traded. Approximately 90% of the illegally traded data during January - April this year consisted of password and login combina...

17Jul

By AfricaBusiness.comNo Comments

African News

Mobile Retail Commerce Rises While Social Shopping Drops in Second Quarter, Reports IBM

ARMONK, N.Y., July 16, 2012 /PRNewswire/ -- Mobile shopping rose while social media sales fell, providing an indication of where US retailers may invest in order to capture the attention and loyalty of the digital consumer, according to a new report from IBM (NYSE: IBM). The IBM Retail Online Index, a cloud-based analysis of the online retail sector reported that retailers experienced 15 percent growth in sales from mobile devices but saw a 20 percent decline in sales traced to social media based on a much smaller base over this three-month period. This report follows today's news from the U.S. Department of Commerce's Census Bureau which announced its estimates of U.S. retail and food services sales. According to the findings, retail sales fell 0.5 percent in June from May, the third ...

14Jul

By AfricaBusiness.comNo Comments

South Africa News

Eight reasons why copywriting is more important than ever before

by Chemory Gunko 8 reasons copywriting is more important than ever before (Microsoft Word) You’d think, with the variety of tools available to us in today’s wide media landscape, that the need for good copywriting would have fallen by the wayside – but you couldn’t be further from the truth. Nowadays, more than ever, it’s the guys with the best copywriting – and most informative content – that achieve the kinds of viral traction that we all dream of for our business marketing. So, why is great copywriting still so much of a draw card in today’s multimedia world? 1. Content is King There may be a million things to do online, but the most important one is reading. Without negating the importance of your design, which is crucial to grabbing people...

14Jul

By AfricaBusiness.comNo Comments

African News, South Africa News

Why SEO is not the be-all and end-all of everything

by Chemory Gunko Why SEO is not the be-all and end-all of everything (Microsoft Word) The buzzword on everyone’s lips – for a while already – has been SEO. And it doesn’t matter where you turn or who you speak to, every agency is telling you that if they do your website and SEO, you’ll rank number one on all Google searches and your success is assured. But how realistic is this really? 1. Is your product something that people will search for? I can’t tell you how often I’ve seen this one – and really wanted to turn around and say, okay well when did you last go on to the Internet searching for air freshener or toilet rolls? The truth is that there are just some things that people aren’t looking for – or wouldn’t even think to inser...