Tag Archives: personalisation

Getting Personal: Why personalisation in social media engagement is essential in a post-pandemic world

With the COVID-19 crisis forcing more digital communication, social media adoption has accelerated[i]. In fact, social media followers have grown by an average of more than 1.4 million each day over the past 12 months – equal to 16½ new users every single second[ii]. With more people on social media, this has meant more engagement […]