Vanity metrics aside, trust plays a vital role in the longevity of global brands; with key players such as Google, Coca-Cola, and Apple – which are known for their iconic logos and substantial market shares – focused heavily on continuously building consumer trust. Ivie Media’s partnership with Tractor Outdoor and Lula highlights this approach, providing SMEs with opportunities to boost their visibility and achieve long-term growth. Amid economic challenges, marketing leaders must balance short-term performance with long-term brand building to secure sustainable success.
Tag Archives: ROI
Arjen de Bruin, Managing Director at OIM Consulting, challenges conventional thinking about ROI. Arjen discusses why businesses shouldn’t only be thinking about ROI, but broadening the definition of value, such as supervisor development, enhanced productivity and planning, good leadership and employee engagement, and more.
Gartner Peer Insights 2021 “Voice of the Customer” has recognised the company based on Overall Rating, User Interest and Adoption Globally recognised martech SaaS company, Netcore Cloud, has announced that it has been named, Customers’ Choice in Gartner Peer Insights “Voice of the Customer” 2021 reports for Multichannel Marketing Hub & Email Marketing. According to the […]