SEO Archives - AfricaBusiness.com

5Aug

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Business

Hey Google! 5 Strategies to Future-Proof your Online Content for Voice Search

As the digital landscape evolves, voice search is emerging as a critical component of online search behaviour. “With the proliferation of new technologies like smart speakers and virtual assistants, optimising content for voice search is no longer a luxury—it's a necessity,” says Jacqueline van Rooijen, Business Growth Consultant and Director at Ycagel. The Growing Importance of Voice Search Voice search is becoming an integral part of daily life, with nearly 40% of internet users in the United States utilising voice search. This trend is reflected in South Africa as well, where digital adoption rates are high. According to DataReportal, South Africa had 45.34 million internet users as of early 2024, with many turning to voice-activated technologies for convenience and speed. Understand...

Do You Want To Improve Your Google Ad Results?

No matter how good you do at Google Ads, it always helps to do a bit better, right? While it sounds easy to execute a successful Google Ad campaign, it can be challenging. If you don’t do your homework and structure your account well, it’s possible to waste your ad budget and indirectly help your competition by boosting their CTR. But there are ways to improve your Google Ad results quickly. Boost Quality Score One of the things that skilled Google Ad professionals focus on first is improving the client’s quality score. If you don’t know what a quality score is, this is where you need to start your Google Ad education. Ads that have the highest quality scores get better rankings, cost you less, and usually have a higher CTR. There are many things that affect the quality score. Som...

5 Global Marketing Trends For African Startups To Follow

Entrepreneurs across the globe strive to grow their brands into international enterprises. The startups who succeed in expanding beyond their domestic boarders follow the top global marketing trends. As an entrepreneur in Africa, you need to do the same in order to reach consumers in other countries. If you optimize your strategies, you can beat out your local competition. Then, you can move onto bigger and better opportunities. Keep reading to learn about the top global marketing trends for African startups to follow. Hire Diverse Social Media Influencers One of the best trends to follow when marketing your new company in Africa is to hire social media influencers. Since you want to expand your company across the world, look for influencers in various parts of the world. Local advertisers...