Thursday, November 21African Digital Business Magazine

Tag: social media

The Application of Quantified Creativity in Influencer Marketing
12Apr By Africa BusinessNo Comments
Business, South Africa News

The Application of Quantified Creativity in Influencer Marketing

By: Casey Mantle, from 8909 Digital Influencer marketing has become an essential aspect of any brand's marketing strategy. With more and more consumers relying on social media to make purchasing decisions, partnering with influencers can help brands reach their target audience effectively. However, it's not enough to simply find an influencer with a large following and hope for the best. To ensure the success of your influencer marketing campaign, you need to use data effectively. Data is an incredibly powerful tool in influencer marketing, helping brands to make informed decisions about which influencers to partner with, what content to create, and how to measure the success of their campaign. By leveraging data, brands can better understand their audience, identify the most effective i...
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The rise of fin-fluencers: Gen Z turn to social media for share trading advice
14Nov By Africa BusinessNo Comments
South Africa News

The rise of fin-fluencers: Gen Z turn to social media for share trading advice

One in five Gen Zers (21%) go to social media for investing advice. Older generations prefer online news and blogs for trading tips. Just 3% of South Africans use a Certified Financial Planner. Commentary from Finder.com’s investment editor Kylie Purcell. Social media is the go-to source for share trading advice among young adults in South Africa, according to Finder.com's Financial Planner Statistics. Finder’s survey of 1,201 South African adults found that 21% of those aged 18-24 turn to social media sites like Instagram and TikTok for their share trading advice. In fact, Gen Z are more than twice as likely to get trading advice from social media sites like Instagram and TikTok than any other age group. However older generations are still looking online for trading tips, b...
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29Jun By Africa BusinessNo Comments
Tech

Getting Personal: Why personalisation in social media engagement is essential in a post-pandemic world

With the COVID-19 crisis forcing more digital communication, social media adoption has accelerated[i]. In fact, social media followers have grown by an average of more than 1.4 million each day over the past 12 months – equal to 16½ new users every single second[ii]. With more people on social media, this has meant more engagement with brands, especially as one in three consumers use these platforms to learn about or discover new products and services[iii]. But how do brands maintain their connection with consumers in a post-pandemic world? “I believe that the answer lies in personalisation,” says Kyle Oosthuizen, Chief Operating Officer at Blue Robot. “A whopping 49% of consumers report that they will unfollow a brand on social media if the content is irrelevant[iv] and I don’t think that...
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5 Global Marketing Trends For African Startups To Follow
21Oct By Janice ThompsonNo Comments
Startups

5 Global Marketing Trends For African Startups To Follow

Entrepreneurs across the globe strive to grow their brands into international enterprises. The startups who succeed in expanding beyond their domestic boarders follow the top global marketing trends. As an entrepreneur in Africa, you need to do the same in order to reach consumers in other countries. If you optimize your strategies, you can beat out your local competition. Then, you can move onto bigger and better opportunities. Keep reading to learn about the top global marketing trends for African startups to follow. Hire Diverse Social Media Influencers One of the best trends to follow when marketing your new company in Africa is to hire social media influencers. Since you want to expand your company across the world, look for influencers in various parts of the world. Local advertisers...
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13Dec By Africa BusinessNo Comments
African News

Frost & Sullivan: Need for Increased Functionality Drives EMEA Contact Center Systems Market

Enterprises pushing for tighter integration between various contact center applications   LONDON, Dec. 13, 2012 /PRNewswire/ -- Technology upgrades and migration to IP/SIP are key drivers for the contact center systems market in Europe, Middle East and Africa (EMEA). Revenue growth in the analytics segment is robust, followed by the quality monitoring (QM) segment. Despite the presence of large vendors, there still exists substantial scope for smaller and emerging companies to innovate and expand, particularly in the analytics and QM segment. New analysis from Frost & Sullivan (http://www.contactcenter.frost.com), EMEA Contact Center Systems Market, finds that the market earned revenues of €637.4 million in 2011 and estimates this to reach €811.3 million in 201...
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26Oct By Africa BusinessNo Comments
African News

Would Social Media lead to emotional blandness

  (Cairo, Egypt, 24th of October 2012) Social media penetration in Egypt is a staggering 68.21% from total online population (Facebook focused). People spend more time browsing their friend's profiles than actually engaging in conversation or meeting with them face to face. As more and more time is spent in browsing the countless statuses updates shares and likes life becomes flat and with it flattens humanitarian feelings. Reflecting on personal experiences, news on Syria's massacres and the sad loss of 100's have become equal to news of new born and birthdays as the reaction on facebook for both negative and positive activities is "Like" and "Share". Let's study what is "like" and "Share", for a moment. In a not so distant time "like" used to express our agreement on an action. I...
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23Oct By Africa BusinessNo Comments
African News, South Africa News

5ways to boost your social media reach

  By Chemory Gunko 5 ways to boost your social media reach (MS Word) Social Media platforms, when utilised effectively, can return amazing marketing results for minimal effort and costs. What’s more, the traction and reach you gain are not limited to a single campaign, as the fans you win over are expecting to hear from you again and again. Relevant, topical content   By paying attention to what’s going on around you and aligning your posts to relevant and topical trends, you’re much more likely to achieve virality.   A key thing to remember here is to post about things that are generally topical and applicable to everyone, or to post about issues and trends that are specifically aligned to your industry.   So, while every South African page can celebr...
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13Oct By Africa BusinessNo Comments
African News, Nigeria News

LAGbook Founders Set to Launch Online Game Development Company Naija Arts in 2013

  Chidi and Chika Nwaogu, founders of Africa's largest social networking website LAGbook are set to launch their online game development company Naija Arts as LAGbook hits the 1,000,000 member-mark in 2013. Lagos, Nigeria, October 13, 2012 --(PR.com)-- Founders of prominent African social networking website, Ladies And Gentlemen book, popularly known as LAGbook, today announced they'll be launching Naija Arts, an online game development company after LAGbook hits the 1,000,000 member-mark in 2013.  Naija Arts will be founded with LAGbook's Chief Financial Officer, Josh Osemwegie, and will focus on online game contents (HTML5) that will made available on the LAGbook social discovery platform, and the Naija Arts website using the HTML iframe technology. "W...
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10Oct By Africa BusinessNo Comments
African News, South Africa News

‘Sh’boom’ heralds launch of major new Standard Bank TV campaign

  Standard Bank has launched the next phase of its brand campaign “Moving Forward” including a major television commercial that captures key moments in world history, demonstrating progress and the positive emotion people feel when they move forward. The campaign, developed by the group’s advertising agency TBWA\Hunt\Lascaris, will flight in South Africa and other African markets where Standard Bank has a presence. The 60 second commercial follows a series of global events - from the first flight in the early 1900’s to the first democratic elections in South Africa. These moments capture significant social change and technology advances that have moved the world and humanity forward in a positive way. The famous tune “Sh’boom” by The Crew Cuts, which enjoyed nine weeks at Number...
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22Aug By Africa BusinessNo Comments
African News

Advertising code now applicable to Facebook

  By Sarann Buckby Phatic Communications +27 83 381 0710 If you have a social media profile for your brand, such as a Facebook page or Twitter profile, buckle up because a landmark ruling by the Advertising Standards Board in Australia is likely to affect your online business marketing soon. The Advertising Standards Board in Australia received a complaint that the content on the official Smirnoff (Diaego) Facebook page breached the Australian Association of National Advertisers' Code of Ethics. The complaints concerned content submitted by both Smirnoff and its' community. In consideration of the complaint the board concluded that "the Facebook site of an advertiser is a marketing communication tool over which the advertiser has a reasonable degree of control and could be c...
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