Tag Archives: branding

Good customer retention tactics translate to brand loyalty and profitability for SMEs

There is a good reason why the saying goes “first impressions last” and this is particularly important for small businesses. Once they’ve connected with a new customer, businesses should focus on offering high-quality delivery over the long-term. It begins with a client’s first interaction with businesses or brands and continues throughout the lifetime of the […]

The Trouble with Branding Things African …

James Maposa Director Consultant Intergroup Brand Science (formerly Interbrand Africa) I’ve often heard people describe products and services coming out of our continent as African. Examples include African attire, African cuisine, African print and so on. For those who’ve been lucky enough to have travelled our beloved continent you’d understand the problems that come with […]