Chain Hotels eyeing Ethiopia’s Untapped Hotel Industry
Although Ethiopia has ample potentials for tourism and hospitality industry, it's yet to benefit from its untapped tourism industry. Insufficient finance to the industry coupled with few numbers of branded hotels lags the industry behind other sectors.
Ethiopia hosts only a handful of branded hotels, including Ramada Addis Hotel, Radisson Blu, Sheraton Addis, Marriott Executive Apartments, Golden Tulip, Hilton and Best Western International. The number will certainly improve with the coming of InterContinental Hotels Group, Hilton Worldwide, AU Grand Hotel, Pullmann, Crowne Plaza, Wyndham Hotel Group and Crowne Plaza.
Having branded hotels by itself is an attraction because hotels are part of a country prestigious developments. Travelers not only want to sightsee but also want to relax...