FMCG and Tech & Durable goods saw a 4.1% YoY increase in value in Q3 2024, driven primarily by FMCG growth, while Tech & Durable goods recovered after experiencing flat growth in previous quarters. FMCG spending totaled R183 billion, with Tech & Durable goods reaching R31 billion in value.
Tag: business in South Africa
Pay-as-you-go everything – innovation, the African way
You cannot simply copy and paste a business model that has worked internationally and expect it to work in Africa. If you want to do business in Africa, you need to operate in a way that takes the nuances of the continent into account.
This is the opinion of Reach Africa’s Sales Director and specialist in the streaming space – Leslie Adams, where he postulates why incremental purchasing has been so successful across the continent, and how we’re seeing more examples of businesses that are rolling out this “pay as you go” model at scale, thanks to the advent of technology.
Know the person behind the CV and the partner pitch
Businesses can’t afford bad hires or dubious business partners, so why are they still happening?