Sunday, December 8African Digital Business Magazine

Tag: e-Business

South Africa News

SA’s e-commerce surge poised to benefit small, independent retailers

Consumers head online for niche products, better service, and quick delivery South African consumers are heading online in greater numbers as the e-commerce shopping experience increasingly offers more choice and convenience than can be found at traditional big-brand, brick-and-mortar retailers, says Mike Farquharson, Managing Director of online courier aggregator Rush. Statista market and consumer data projects that 31.6 million South Africans could be converted to online shopping by 2024. According to FNB, the average e-commerce spend already increased by 30 percent in the first half of 2020 compared to the year prior while Rand Merchant Bank expects the sector’s value to surge by 150 percent, to R225 billion, within the next five years. “These findings suggest that shifts in sho...
Kenya News, Main, South Africa News

How Black Friday is giving Africa’s economy a lift

It is quite phenomenal how in recent years, both ecommerce players and retailers have used Black Friday to sweep thrifty shoppers off their feet. So much that the shopping event is no longer restricted to a single-day shopping spree but has rather taken over the entire month to become Black November. If you drove around the streets of Nairobi, Lagos and Johannesburg for instance, the number of billboards showing discounted Black Friday sales as well as digital advertisements are proof of the retailers’ craze to maximize consumer spend during the BF period. Undoubtedly, the ripple effect that Black Friday sales have on African economies cannot be overlooked. According to Black Friday Global, a marketing website, Black Friday sales are 1,331% and 1,952% higher than average-day sales in the c...
Online Marketplaces Could Create 3 Million Jobs in Africa by 2025
Business, Tech

Online Marketplaces Could Create 3 Million Jobs in Africa by 2025

Online marketplaces such as Jumia, Souq, Uber, and Travelstart could create around 3 million new jobs by 2025 across Africa. These digital platforms, which match buyers and providers of goods and services, could also raise incomes and boost inclusive economic growth with minimal disruption to existing businesses and workforce norms. These are among the findings of a new report, titled How Online Marketplaces Can Power Employment in Africa, released by Boston Consulting Group (BCG). Generating employment is an urgent priority across the continent. The African Development Bank estimates that one-third of the 420 million Africans age 15 through 35 were unemployed as of 2015. Around 58% of the new jobs—created directly, indirectly, and through the additional economic activity generated by onli...
South Africa News, Tech

Transformation in Africa’s digital retail landscape

Undeniably, digital transformation continues to dramatically change the way we live and do business – almost daily it seems. Globally, the retail industry is one of the top industries in which we are seeing massive strides and changes when it comes to the adoption of technology, the evolving customer journey, and innovation in terms of products and services. Africa's retail landscape is no exception. On the face of it markets in Africa are outperforming some first world countries in their pace of transformation to meet the needs of the rising digitally-savvy customer population – a consumer base which is now generally better informed,  and demanding a more personalised, convenient, on demand service. The retail journey is no longer about merely walking into a store and grabbing something ...