In the space of a single year, targeted social media advertising has helped South Africa’s estate agents notch up hundreds of millions of Rands in residential sales – with numbers set to increase tenfold in the next few years. This social media boom has changed the way the South African property industry finds leads and […]
Tag Archives: Digital advertising
No matter how good you do at Google Ads, it always helps to do a bit better, right? While it sounds easy to execute a successful Google Ad campaign, it can be challenging. If you don’t do your homework and structure your account well, it’s possible to waste your ad budget and indirectly help your […]
Did you know that the first radio commercial aired in the USA on 28 August 1922? Now, close to 100 years later, brands are still reaching audiences via this medium. Digital audio has disrupted the space with a richer, immersive experience. Carla Harrison, Spotify Sales Manager at Ad Dynamo – Africa’s leading media sales house (and Spotify’s […]
Campaigns deliver 70 to 120 times better response rates than industry average benchmarks London/Lagos, 15th July, 2021 –: Out There Media (OTM), a global leader in mobile advertising and data monetization, today announced that it has successfully launched its proprietary mobile advertising technology Mobucks™ with leading mobile operator, MTN Nigeria. OTM’s technology, combined with its network of brands and […]
Source: Unsplash Almost 40% of Africa’s population has access to the internet, which is slightly lower than the global average of almost 60%. While this demonstrates that Africa is slightly behind the rest of the world in terms of technological advancement, their percentage of online users still equates to millions of people. Plus, with continual […]