Aleph Group, a leading global enabler of digital advertising, fintech services and education technology, proudly marks its 20th anniversary with the launch of a bold company manifesto and video campaign, celebrating two decades of innovation, growth, and its mission to make the digital world more accessible for everyone.
Tag: Digital advertising
Performance Marketing Isn’t Sexy, But It’s Pretty Smart
I was lucky enough to be invited to contribute a chapter to The Book Every Marker Should Most Definitely Read, alongside a group of people I regard as friends, colleagues and mentors. They had all sorts of amazing things to say about strategy, creativity, messaging, personalisation and the way the evolving digital world is changing the way marketing works, all the time.
Aleph Group and MTN collaborate to create novel local advertising opportunities
Aleph Group has been appointed as MTN Ads’ sales partner by MTN’s Digital Services, Africa’s largest mobile operator’s advertising division.
Embracing the entrepreneurial mindset: Lessons from the trenches
South Africa has seen a surge in entrepreneurial ambition, with more than half of the country’s youth showing interest in starting their own businesses despite the challenges in accessing funding and resources. Daniel Levy, Co-Founder and Co-CEO of Flow, understands these hurdles first-hand.
In his latest piece, “Embracing the Entrepreneurial Mindset: Lessons from the Trenches,” he shares five lessons from his journey as an entrepreneur, offering insights on how to cultivate the mindset needed to navigate unpredictable markets and build lasting success.