The consumer industry is in a state of constant disruption. Along with advances in technology, more informed and sceptical consumers are holding business to higher standards. According to Reynhardt Uys, Chief Experience Officer, Immersion Group, a global team of experience design expert, an organisation’s success in delivering a customer-centric experience across every business channel is […]
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Consumers are embracing the e-commerce experience in growing numbers and corporate South Africa is taking serious notice, according to Geoff Hardy, Head of Digital, Immersion Group, a global team of experience design experts. Across the globe online sales have surged, while locally online transactions on Black Friday alone grew by more than 60%, and a recent […]
Creating a memorable customer experience is fast becoming a top priority for businesses – and for good reason, says Reynhardt Uys, Chief Experience Officer, Immersion Group. He notes that customers no longer base their loyalty on price or product alone. Instead, they stay and spend, with companies based on the overall experience they receive. “Quite […]
Tech
Inclusive design is transforming the customer journey as digital accelerates and expectations skyrocket
Embracing inclusive design is a pathway to innovation that organisations ignore at their peril says Reynhardt Uys, Chief Experience Officer, Immersion Group. “Before now, it was common for the industry to see accessibility and inclusion as a box to tick somewhere within the design or process, but as Covid-19 has accelerated the digital world, inclusive […]