Saturday, November 9African Digital Business Magazine

Tag: SMS

African News, Democratic Republic of the Congo

Democratic Republic of Congo: ICT4Gov Project Uses Participatory Budgeting and Telecommunications to Build Transparency and Accountability

  Synopsis Project feedback mechanisms driven by participatory budgeting and new innovations in information communication technology are working to successfully build transparency, increase accountability and overcome a long history of mistrust in the Democratic Republic of Congo's South Kivu Province. Challenge Following decades of colonial rule, conflict upon conflict, mismanagement, and internal corruption, the Democratic Republic of Congo's national government was left with limited institutional capacity to provide effective services at the local level. This limited capacity has often prompted citizens' groups to view the central government as illegitimate, rent-seeking authorities uninterested in ensuring that resources filter down from the capital to far flung pr...
African News

IST Research Deploys Crowdsourcing Technology to Colombia & Zambia

Engaging Populations Utilizing Indigenous Communications Technology   Fredericksburg, VA, November, 2012 --(PR.com)-- IST Research has developed novel approaches to collecting highly structured data from indigenous populations in the most austere locations around the globe. The IST Research Data Collection Environment includes new technology development and social engineering efforts necessary to effectively engage populations in information sharing campaigns. IST Research has recently deployed its Data Collection Environment (DCE) to both Colombia & Zambia with the intent of engaging and collecting data from the local residents in these countries using the technology with which they are most familiar. The system was designed to seamlessly launch collection tools...
African News

Airtel splash out over K14 million in promotion

  By Olive Masamba With the commitment to change the lives of its subscribers, Airtel Malawi is has given away various prizes in the Yabooka SMS promotion amounting to over K14 million, according to the company’s Data Manager Frank. The promotion, which has seen the number of subscribers rising each and every day, is an extension to the Yabooka promotion which nine lucky winners won brand news Toyota Hilux vehicles and one walking away with the grand prize of a K38 million Prado. Magombo said the company is committed to changing people’s lives in the country by introducing top class telecommunication solutions and promotions unmatched by any service provider. “Airtel believes in empowering Malawians by coming up with meaningful promotions whose prizes change their lives. We condu...
South Africa News

Eight reasons why copywriting is more important than ever before

  by Chemory Gunko 8 reasons copywriting is more important than ever before (Microsoft Word) You’d think, with the variety of tools available to us in today’s wide media landscape, that the need for good copywriting would have fallen by the wayside – but you couldn’t be further from the truth.   Nowadays, more than ever, it’s the guys with the best copywriting – and most informative content – that achieve the kinds of viral traction that we all dream of for our business marketing.   So, why is great copywriting still so much of a draw card in today’s multimedia world? 1.   Content is King There may be a million things to do online, but the most important one is reading.   Without negating the importance of your design, which is crucial to grabbing people...