Vanity metrics aside, trust plays a vital role in the longevity of global brands; with key players such as Google, Coca-Cola, and Apple – which are known for their iconic logos and substantial market shares – focused heavily on continuously building consumer trust. Ivie Media’s partnership with Tractor Outdoor and Lula highlights this approach, providing SMEs with opportunities to boost their visibility and achieve long-term growth. Amid economic challenges, marketing leaders must balance short-term performance with long-term brand building to secure sustainable success.
Category Archives: South Africa News
South Africa News
iKhokha conducted a survey which found that 79% of SMEs are now feeling confident that the economy will grow under the leadership of the GNU, with the fintech noting a 20% increase in working capital distributions in July, attributed in part to businesses recommitting to growth initiatives and investing in their futures.
The “Founder’s Den” event, which took place at the Old Mutual headquarters in Sandton on Thursday 25 July, is responsible for successfully hosting over 150 business leaders, investors, and founders from a curated list of key eco-system players from South Africa’s startup community in Johannesburg last week. The gathering, which usually takes place in Cape […]
The insurance industry in Africa is undergoing significant transformation, marked by evolving consumer needs, technological advancements, and shifting demographics. Among the most influential demographic groups driving this change is the Millennials generation, born between 1982 and 1994. According to market research firm, IMARC Group, the African insurance industry is expected to grow by 6.3% between 2024 and 2032, after reaching US$ 87.4 billion by 2023.
The South African Rugby Union (SARU) and Ackerley Sports Group (ASG) have announced their intention to form a partnership to enhance South African rugby across all levels.
The article by Peter Ludi, Business Development Executive at redPanda Software, discusses the importance of choosing a robust POS system. Ludi warns of the risks associated with unsuitable systems, such as potential fraud, lost sales, and brand damage. The article advises retailers to opt for a POS solution that caters for their specific retail environment and integrates full functionality, from payment processing to inventory management and personalised promotions.
With the aim of bringing the local minibus tax industry into the digital age, the initiative will use innovative technologies such as digital cash payments and blockchain to help minibus owners enhance operations and maximise their revenue, while creating a safer and more secure environment for the travelling public and scholars.
South Africa News
Closing SA’s IT skills gap and reducing off-shore investment ‘requires a shift in thinking’
Honoured as Top Tech Innovator at the 2024 Wired4Women awards, redAcademy founder and MD Jessica Hawkey is driven by an unrelenting drive to work towards closing the skills gap in South Africa. In doing this, she hopes to play a part in shifting the scales in the highly imbalanced ecosystem of off-shoring work, essentially taking billions of rands out of the economy so desperately in need of growth impetus. Change requires a shift in thinking, but she says this shift is already occurring.
The article is written by Jacques du Bruyn (MD of Flume – an SA agency which also has a global footprint) and delves into security, ethics and opportunities in AI for business.
South Africa News
A global blueprint for good news and constructive journalism – South Africa leading with passion and purpose
Brent Lindeque (aka: the Good Things Guy) recently attended the DW Media Forum in Germany, and penned the below which shines a light on the importance of constructive journalism, and what kind of an impact it can make (not just in South Africa, but globally).