advertising Archives - AfricaBusiness.com

15Oct

By Africa BusinessNo Comments

South Africa News

Aleph Group and MTN collaborate to create novel local advertising opportunities

Aleph Group has been appointed as MTN Ads' sales partner by MTN's Digital Services, Africa's largest mobile operator's advertising division. This essential association will empower publicists to use MTN's immense first party information to empower exact crowd focusing, while at the same time taking advantage of center telco channels like SMS and stages like Ayoba, an across the board super application created by the MTN Gathering. "It's a remarkable recommendation on the lookout; one that incorporates our rewards-free, data-free, and device-independent solutions. According to General Manager Jason Probert, "This combination enables businesses to drive immediate engagement regardless of content or user journey, with measurable attribution." At MTN South Africa, we have digital services. ...

14Oct

By Africa BusinessNo Comments

Business, South Africa News

3 strategies to maximise your Return On Ad Spend this retail season

Use first-party data to get personal in all the right ways, says Flow founder South Africa’s year-end retail season has officially kicked off, and with Black Friday, the December holidays, and Back to School campaigns around the corner, brands are under pressure to cut through the digital noise. As global giants with enormous advertising budgets expand into the local market, it’s clear that old marketing strategies won’t cut it anymore. To stay competitive, local brands need to turn to a powerful tool – one that’s already at their fingertips, according to Daniel Levy, Co-Founder of ad and data-tech platform Flow. “When it comes to connecting directly with your customers,” he says, “first-party data is the biggest weapon in your arsenal.” What is first-party data and why is it gold? F...

11Aug

By Africa BusinessNo Comments

Business, Fintech, Kenya News

From vision to reality: How Absa CIB’s new TVC champions human centred relationships

Authors: Clement Motale, CM(SA) Managing Executive: Marketing and Communications, Absa CIB and James Agin, Managing Executive: Corporate and Investment Banking, Absa Kenya In the fast-evolving landscape of financial services, distinguishing oneself requires more than just competitive solutions and services. To achieve success, it requires a deep understanding of your clients’ needs, an empathetic approach, and a commitment to their success. This approach underscores Absa Corporate and Investment Banking's (CIB) latest campaign, which showcases not only that “Your story matters” but that Absa CIB is truly "Invested in your story." At Absa CIB, being “Invested in your story” encapsulates more than a slogan; it embodies the philosophy of deep, human-centred partnerships – how we...

3Jun

By Africa BusinessNo Comments

Tech

The adtech data revolution: The changing shape of the industry in the era of AI and data

Adtech organisations sit at the very edge of innovation and the evolution of marketing. Artificial intelligence (AI), machine learning, the rise of data alongside the demise of the third-party cookie, have reimagined contextual messaging, creativity, and campaigns at scale. Over the past year, the deal volume among adtech and martech companies saw an increase of 82% year-on-year despite concerns that the sector wouldn’t cope with the changes in third-party cookies and the introduction of privacy-focused targeting solutions. This is largely due to the industry’s ability to embrace emergent technologies as well as its access to and understanding of data, says Gil Sperling, co-founder and CEO of data-driven adtech company Flow. First-party data is one of the most significant trends emerging ...

26Sep

By Africa BusinessNo Comments

Business, South Africa News

The Power of Quantified Creativity

By Ciaran McKivergan, CEO and founding partner at 8909 We live in a data-driven world, with more information – and therefore more insights – available than at any point in human history. So why aren’t we using that data to create better… everything? Nothing is more powerful in advertising than an epic idea – but the opportunity is wasted if it’s executed badly, and Quantified Creativity is the best way of bringing the two together to execute with excellence. When I was studying Psychology and Media Studies, I learned that in academic writing, you can only claim or state something if it is backed by research. When I started advertising, I assumed that all strategies were being developed in the same way – but that turned out to be a false assumption. That insight led to the development o...

27Sep

By Africa BusinessNo Comments

Business, South Africa News

The Future of In-Ear Advertising. Has digital killed the radio star?

Did you know that the first radio commercial aired in the USA on 28 August 1922? Now, close to 100 years later, brands are still reaching audiences via this medium. Digital audio has disrupted the space with a richer, immersive experience. Carla Harrison, Spotify Sales Manager at Ad Dynamo – Africa’s leading media sales house (and Spotify’s exclusive ad sales partner in Africa) – says, “If you think about sound, it’s a sensory experience that impacts your mood and mindset. Brands are now considering this in terms of how and when they target users.” She continues: “Radio remains a popular medium for users, with South African listenership increasing by 11% year-on-year[1]. Brands would be wise to keep radio in their arsenal along with digital audio to ensure 100% share of voice, particula...

29Jun

By Africa BusinessNo Comments

Tech

Getting Personal: Why personalisation in social media engagement is essential in a post-pandemic world

With the COVID-19 crisis forcing more digital communication, social media adoption has accelerated[i]. In fact, social media followers have grown by an average of more than 1.4 million each day over the past 12 months – equal to 16½ new users every single second[ii]. With more people on social media, this has meant more engagement with brands, especially as one in three consumers use these platforms to learn about or discover new products and services[iii]. But how do brands maintain their connection with consumers in a post-pandemic world? “I believe that the answer lies in personalisation,” says Kyle Oosthuizen, Chief Operating Officer at Blue Robot. “A whopping 49% of consumers report that they will unfollow a brand on social media if the content is irrelevant[iv] and I don’t think that...

26Dec

By Africa BusinessNo Comments

African News

A company that knows how to make things look easy

By Thandisizwe Mgudlwa Alcatel-Lucent has a success story to tell. Its stories, references and activities in Africa in 2012 is a lesson for many other organizations who what to make it big on the continent. In a recently published document Alcatel-Lucent shares references, successes, achievement and activities in Africa; as well as vision of African Market and broadband according to Daniel Jaeger, Vice-President of Alcatel-Lucent in Africa. News from Algiers, Algeria reveal that broadband for Africa, realize the potential of a connected world and tackle rural inclusion. I – Alcatel-Lucent presence, activities and foot print in Africa. II- Broadband in Africa, vision and view according to Daniel Jaeger Vice-President of Alcatel-Lucent Africa. III - Alcatel-Lucent’s pres...

13Dec

By Africa BusinessNo Comments

African News, South Africa News

Higher Data Penetration Creates New Opportunities in South Africa

BOSTON, Dec., 2012 /PRNewswire/ -- Cloud services, mobile advertising and mobile apps will be some of the highest growth segments in the South African market, contributing half a billion dollars in new revenue from 2012-2017, according to a new report from Pyramid Research (www.pyr.com). South Africa Telecom Market Forecast analyzes the South African telecom market in some detail, highlighting several key areas of growth now that traditional voice services revenue is flattening. The report focuses on three main areas of growth – mobile apps, enterprise cloud services and mobile advertising – and their influence on the South African market. Download an excerpt or purchase the report here. "South Africa is a key market in the AME region not only because of its size, level ...

10Nov

By Africa BusinessNo Comments

African News

Professional Indemnity Insurance in South Africa

NEW YORK, Nov., 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue: Professional Indemnity Insurance in South Africa http://www.reportlinker.com/p01028856/Professional-Indemnity-Insurance-in-South-Africa.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Insurance Professional Indemnity Insurance in South Africa is a report about the South African market for and distribution of policies covering professional liability. For 2007, 2011 and with a forecast for 2015, the study breaks down the market for professional indemnity insurance on a standardised basis by professional group with 12 categories considered as follows: accountancy and finance alternative medicine architecture and engineering br...